B2B Marketing Specialist

3 weeks ago

Glasgow, Glasgow City, United Kingdom GradBay Full time
Job Overview

Company Overview

GradBay is a distinguished outbound B2B agency recognized for its excellence in assisting businesses in acquiring new clientele through innovative Digital Marketing strategies, LinkedIn Outreach, and appointment setting. The agency has experienced remarkable growth, with a significant portion of its business stemming from satisfied repeat clients, reflecting the effectiveness of its services.

With a commitment to delivering measurable results, GradBay collaborates with a diverse array of organizations across various sectors in the UK, Europe, Australia, and the US, helping them enhance their market presence.

Position Summary

This is an exciting opportunity for a driven B2B Marketing Specialist to join a vibrant team focused on crafting tailored marketing campaigns for clients both domestically and internationally. The ideal candidate will possess a strong creative flair and a results-oriented mindset.

GradBay partners with a wide range of businesses, including large corporations, small to medium enterprises, and startups, ensuring a dynamic and varied work environment. You will manage multiple campaigns simultaneously, with ample opportunities for career advancement as the organization continues to expand.

Delivering exceptional results for clients is paramount. You should relish the challenge of generating new content and sales leads, and thrive on the excitement that comes with achieving these goals.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies across various channels, including email, organic social media, PPC, SEO, and content marketing to enhance brand visibility and generate leads.
  • Create and analyze weekly email campaigns using Mailchimp, ensuring effective tracking to measure campaign success.
  • Conduct regular website maintenance, including keyword research and optimization efforts to improve search engine rankings and drive organic traffic.
  • Design and produce marketing materials and communications to support the broader team.
  • Manage the CRM system, ensuring compliance with data management regulations and conducting regular analysis and reporting on campaigns.
  • Prepare and deliver weekly updates and monthly performance reports to the management team, providing insights into marketing campaign effectiveness.

As the organization grows rapidly, this role presents a unique opportunity to shape your position and become a key contributor to the team.

Candidate Profile

The successful B2B Marketing Specialist will have a robust background in digital marketing and thrive in a fast-paced, results-driven environment.

If you are a confident individual who enjoys creative challenges and can perform well under pressure, this role is well-suited for you.

  • Exceptional communication skills with prior experience in B2B digital marketing.
  • A minimum of 2 years of experience in a digital marketing role within a B2B or agency setting.
  • Strong copywriting skills with impeccable grammar, spelling, and attention to detail.
  • Able to work independently and collaboratively within a team.
  • Personable and approachable.
  • Proven track record of success.
  • Self-motivated with a positive attitude and a passion for achieving results.
  • Professional demeanor with a confident approach to communication.

Technical Skills:

  • Proficiency in WordPress is essential.
  • Experience with Mailchimp is required.
  • Familiarity with Canva is necessary.
  • Strong skills in Excel are essential.
  • Experience with CRM systems is preferred.

Benefits:

  • Flexible working arrangements with a hybrid model.
  • Generous holiday allowance, increasing with tenure.
  • Options for holiday buy/sell schemes.
  • Commitment to regular salary reviews.
  • Access to accredited training and personal development opportunities.
  • Engaging work environment with team-building activities.
  • Participation in charity and wellbeing initiatives.
  • Contributory pension scheme.
  • Additional holiday days for each year of service.
  • A vibrant workplace culture with recreational facilities.

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