Digital Marketing Specialist

7 days ago

Glasgow, Glasgow City, United Kingdom Hays Specialist Recruitment Limited Full time
About the Role

Your new company is a prominent global player in the manufacturing sector, specialising in innovative office supplies. They have a strong market presence and are known for their high-quality products and extensive distribution network.

Your New Role

As a marketing executive within the organisation, you will contribute to the overarching objective of growing their online channels to both B2B and B2C audiences. In addition to this, you will also be involved with the daily running of their traditional marketing for their dealer group and wholesaler accounts, assisting in content creation, vertical marketing, new product development and effective distribution of marketing materials.

Key Responsibilities
  • Develop and implement content strategies to attract, engage and convert new audiences.
  • Work with Campaign Monitor, SendinBlue and Shopware to create and manage marketing campaigns.
  • Conduct market research and analysis to inform marketing decisions.
  • Collaborate with the marketing team to create and execute marketing plans.
  • Manage and maintain databases, spreadsheets and other marketing tools.
  • Write and edit marketing materials, including copy and content.
  • Present marketing ideas and plans to the marketing team and senior management.
Requirements
  • Educated to degree level or equivalent with at least two years' marketing experience in a similar role.
  • Proven track record in developing and implementing content strategies.
  • Experience working with marketing automation tools and databases.
  • Strong knowledge of SEO and digital marketing strategies.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and manage multiple priorities.
What We Offer

You will be offered a permanent role, paying £25-£28k per annum plus an annual company bonus. This role is based in the office at least for the first 6 months, moving to a hybrid working model thereafter.

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