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Digital Media Specialist

2 months ago


Glasgow, Glasgow City, United Kingdom Tag Digital Full time
About the Role

We are seeking a highly skilled Digital Media Specialist to join our team at Tag Digital. As a Paid Advertising Manager, you will be responsible for developing and executing effective paid media campaigns to drive business growth and revenue.

Key Responsibilities
  • Campaign Development: Design and implement targeted paid media campaigns across various platforms, including Google Ads, Meta Ads, and Microsoft Ads.
  • Media Planning: Conduct thorough market research and analysis to identify optimal media channels and strategies for maximum ROI.
  • Performance Optimization: Continuously monitor and optimize campaign performance, making data-driven decisions to improve results.
  • Client Communication: Collaborate with clients to understand their goals and objectives, providing regular updates and insights to ensure alignment and satisfaction.
  • Team Collaboration: Work closely with the wider technical team and Growth Manager to ensure seamless campaign execution and maximum impact.
Requirements
  • 3+ years of experience in paid media management, with a strong focus on Google Ads and Meta Ads.
  • Proven track record of delivering high-performing campaigns with significant ROI.
  • Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions.
  • Strong communication and interpersonal skills, with the ability to work effectively with clients and internal stakeholders.
  • Ability to learn and adapt to new technologies and platforms, including Microsoft Ads and TikTok.
What We Offer
  • Competitive salary and benefits package.
  • Flexible working hours and remote work options.
  • Pension scheme and 35 days paid holiday per year.
  • Access to company OVO Hydro Club Membership and regular social activities.
  • Opportunities for professional development and career growth.