Lead Generation and Campaign Manager

6 days ago

London, Greater London, United Kingdom Quest Search and Selection Full time
Job Description

Quest Search and Selection is partnering with a fast-growing, B2B online publication business. The company has already made a significant impact in the events space, utilizing innovative events such as roundtables, webinars, panel discussions, and awards to engage their communities. The business aims to keep customers at the heart of the organization, providing indispensable connections and insights that are essential for fostering sustainable growth.

We are seeking a highly skilled Assistant Lead Generation Campaign Manager - B2B Events to join our team. The primary purpose of this role is to support the sponsorship sales team in accelerating new business acquisition and increasing customer retention.

Key Responsibilities:
  • Partner with the sponsorship sales team to design targeted campaigns that align with sales goals and objectives.
  • Develop and execute comprehensive inbound and outbound lead generation marketing campaigns to drive business growth.
  • Utilize data-driven insights to optimize campaign strategies for maximum effectiveness and ROI.
  • Create engaging content for various marketing channels, including email, social media, webinars, and landing pages.
  • Design and implement lead nurturing strategies to convert prospects into qualified leads.
  • Utilize marketing automation tools to track and manage lead flow, ensuring timely follow-ups and engagement.
  • Monitor and analyze campaign performance metrics, delivering regular reports to stakeholders.
  • Identify trends, insights, and opportunities for improvement to continuously enhance campaign effectiveness.
  • Support delegate acquisition and retention efforts through targeted marketing initiatives.
  • Develop strategies to engage past attendees and attract new delegates to events.
  • Oversee the production of marketing materials, ensuring brand messaging and quality are consistent.
Requirements:
  • Ideal candidate will have 2+ years of experience in a similar campaign/marketing lead generation position (either at an assistant, executive, specialist, or manager level).
  • Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry.
  • Ideal candidate will have experience looking at B2B historic/existing and new clients.
  • Strong understanding of inbound and outbound marketing strategies and tactics.
  • Proficiency in marketing automation tools and CRM systems, including Google Analytics, UTM tracking, and Salesforce.
  • Data management experience and knowledge of GDPR.
  • Strong verbal and written communication skills.
  • Ability to analyze data and derive actionable insights.
  • Able to juggle multiple projects at a time, while maintaining sharp attention to detail.
Benefits:
  • 25 days holiday
  • Flexible WFH or in the London office (Remote + 1 day per month)
  • Quarterly commission structure that is uncapped
  • Long service rewards
  • Learning development and charity days

You will be joining a social and friendly team. The company is genuinely meritocratic – all senior staff have been promoted from within. If this role sounds like you, please send your CV today.

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