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Lifecycle Marketing Specialist
2 months ago
Job Title: Lifecycle Marketing Specialist
Location: Remote
Duration: 11 months contract with possible extension
Pay-rate: £45k - £55k per annum + paid holidays + pension
Note: We are looking for a junior candidate on this role ideally with 5-7 years of experience
The Opportunity:
- We are recruiting for a hands-on Lifecycle Marketing Specialist to implement digital marketing programs to meet targets for customer acquisition and retention.
- Do you like the idea of being part of cross-functional conversations helping resolve how marketing surfaces owned by Lifecycle Marketing (LCM) are best leveraged to ensure the best omni-channel experience for our customers and maximal impact on revenue?
- Are you keen to identify, prioritize, and execute pivotal initiatives?
Key Responsibilities:
Strategy & Planning
- Represent our team (LCM) and provide ideas and solutions that tie into the data-driven strategy that we promote.
- Responsible for developing and documenting plans that outline how to best use the various LCM surfaces (email, desktop notifications, and in-product placements) to drive revenue and product usage across strategic & tactical initiatives.
- Understanding the business priorities, opportunity sizes, and resource availability will advise your strategy.
- Make use of a variety of data models and insights to determine the best approach.
- Ensure we are aligned with Global and Regional priorities and initiatives to ensure that locally driven campaigns are operating in whitespace and deliver incremental benefit to the business.
Execution
- Rolling out the programs will require a mix of close collaboration with partnering teams in EMEA, US, and JAPAC (e.g., tech, campaign, web, sales) as well as hands-on involvement.
- You will closely run projects through-out the whole project cycle (conception, definition, execution, monitoring, reporting, closing).
- Ensure that campaigns are set up and detailed in the Workfront project management tool, ready for deployment.
Measuring and Success
- Understand what success looks like up front.
- Make sure that important metrics are actionable in terms of future refinement, tied into the overall business priorities, and that they are communicated across all partnering teams.
- Set up campaigns in a way that the metrics can be measured.
- Establish testing frameworks where possible to assess business impact.
Communicating Out
- Responsible for communicating in-quarter results across the team.
- Showcasing program progress and successes to partnering teams.
- Feeding into and presenting results at quarter-end reviews.
Requirements:
- Proven experience in acquisition and retention related roles with a growth mindset, a proven understanding of CRM, and experience in solving business problems.
- Demonstrable experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment.
- Excellent analytical skills for data-led decision making.
- Proven track record to analyze, size, and prioritize opportunities.
- The perfect candidate is well-organized, reliable, and able to handle sophisticated projects involving multiple partners.