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Lifecycle Marketing Specialist

2 months ago


London, Greater London, United Kingdom J&C Associates Ltd Full time £45,000 - £55,000

Job Title: Lifecycle Marketing Specialist

Location: Remote

Duration: 11 months contract with possible extension

Pay-rate: £45k - £55k per annum + paid holidays + pension

Note: We are looking for a junior candidate on this role ideally with 5-7 years of experience

The Opportunity:

  • We are recruiting for a hands-on Lifecycle Marketing Specialist to implement digital marketing programs to meet targets for customer acquisition and retention.
  • Do you like the idea of being part of cross-functional conversations helping resolve how marketing surfaces owned by Lifecycle Marketing (LCM) are best leveraged to ensure the best omni-channel experience for our customers and maximal impact on revenue?
  • Are you keen to identify, prioritize, and execute pivotal initiatives?

Key Responsibilities:

Strategy & Planning

  • Represent our team (LCM) and provide ideas and solutions that tie into the data-driven strategy that we promote.
  • Responsible for developing and documenting plans that outline how to best use the various LCM surfaces (email, desktop notifications, and in-product placements) to drive revenue and product usage across strategic & tactical initiatives.
  • Understanding the business priorities, opportunity sizes, and resource availability will advise your strategy.
  • Make use of a variety of data models and insights to determine the best approach.
  • Ensure we are aligned with Global and Regional priorities and initiatives to ensure that locally driven campaigns are operating in whitespace and deliver incremental benefit to the business.

Execution

  • Rolling out the programs will require a mix of close collaboration with partnering teams in EMEA, US, and JAPAC (e.g., tech, campaign, web, sales) as well as hands-on involvement.
  • You will closely run projects through-out the whole project cycle (conception, definition, execution, monitoring, reporting, closing).
  • Ensure that campaigns are set up and detailed in the Workfront project management tool, ready for deployment.

Measuring and Success

  • Understand what success looks like up front.
  • Make sure that important metrics are actionable in terms of future refinement, tied into the overall business priorities, and that they are communicated across all partnering teams.
  • Set up campaigns in a way that the metrics can be measured.
  • Establish testing frameworks where possible to assess business impact.

Communicating Out

  • Responsible for communicating in-quarter results across the team.
  • Showcasing program progress and successes to partnering teams.
  • Feeding into and presenting results at quarter-end reviews.

Requirements:

  • Proven experience in acquisition and retention related roles with a growth mindset, a proven understanding of CRM, and experience in solving business problems.
  • Demonstrable experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment.
  • Excellent analytical skills for data-led decision making.
  • Proven track record to analyze, size, and prioritize opportunities.
  • The perfect candidate is well-organized, reliable, and able to handle sophisticated projects involving multiple partners.