Lifecycle Marketing Specialist

6 days ago

London, Greater London, United Kingdom Trinny London Full time

About the Role

We are seeking a talented Lifecycle Marketing Specialist to join our Digital/Ecommerce Team at Trinny London. As a key member of our team, you will be responsible for the ideation, briefing, build, and optimization of key lifecycle programs, including product launches, engagement communications, and rules-based, automated campaigns.

About Trinny London

Trinny London is a fast-growing beauty brand that is changing the face of makeup and demystifying skincare. We are passionate about empowering our customers to be their best selves, and we are looking for like-minded individuals to join our team.

Key Responsibilities

  • Confidently execute scalable and technically best-in-class email programs
  • Contribute to the email testing framework, considering creative and audience test options
  • Own regular KPI performance reporting and create actionable insights that can be shared across the lifecycle and wider digital department
  • Responsible for key campaign and program KPIs, such as deliverability, unsubscribe rates, and conversion rates
  • Maintain key stakeholder relationships and suggest improvements to processes to ensure efficient collaboration across teams
  • Maintain relationships with external stakeholders across key tools, such as ESPs and Refer and Friend platforms, ensuring we understand and maximize capabilities
  • Guide and mentor Lifecycle Assistants, where appropriate, ensuring consistent ways of working across the team
  • Responsible for ad-hoc adjustments to automation campaigns, such as out-of-stock products and adjustments during launches
  • Troubleshoot and resolve ad-hoc problems, collaborating with BI and tech teams as required
  • Stay updated on the latest industry trends and best practices to continually improve
  • Regular market research across all lifecycle initiatives

Requirements

We are looking for a passionate and experienced Lifecycle Marketing Specialist who is well-versed in email marketing and has hands-on experience with building emails, ideally within Ometria. The ideal candidate will have a strong understanding of technical and creative email best practices, as well as experience working across creative and wider marketing teams to ensure consistent brand messaging and tone of voice.

What We Offer

  • Hybrid and flexible working, with core working hours
  • 25 days holiday, plus Wellbeing Days and Early Finish Fridays
  • Welcome to Trinny London Starter Stack and swag
  • Company discount for yourself, your friends, and family
  • Vitality health scheme, EAP, and Medicash
  • An annual personal training and development budget
  • Enhanced family-friendly packages
  • Pension scheme
  • Cycle to work scheme
  • T-Parties and summer and festive celebrations
  • Rewards and Recognition Scheme

Equal Opportunities

We celebrate diversity in our customers, products, and teams. We champion inclusivity and want everyone to be the best versions of themselves. We are committed to equal opportunities and welcome people from all backgrounds, with their unique perspectives, ideas, and experiences.

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