Digital Marketing Specialist

2 weeks ago

East Liverpool, Ohio, United Kingdom Lupa Recruitment Full time
Job Description

Company: Lupa Recruitment

Job Title: Social Media Manager

Job Type: Full-time

Location: Remote

Job Category: Marketing & Advertising

About Us: Lupa Recruitment is a leading recruitment agency specializing in placing top talent in various industries.

Job Summary: We are seeking a highly skilled Social Media Manager to join our team. The ideal candidate will have a deep understanding of LinkedIn's features and tools and a proven track record in leveraging the platform for business growth.

Key Responsibilities:

  • Profile Optimization: Set up and professionally optimize LinkedIn profiles for team members and the organization.
  • Content Creation: Create compelling and relevant content tailored to their audience, including articles, posts, and updates.
  • Hashtag Strategy: Utilize relevant hashtags and keywords to increase visibility and engagement.
  • Scheduling: Schedule and manage regular content posting to maintain an active presence on LinkedIn.
  • Strategy Development: Design and implement a comprehensive strategy to grow our LinkedIn following in key sectors.
  • Engagement: Identify and engage with potential clients, partners, and industry influencers.
  • Ad Campaigns: Plan, execute, and manage targeted LinkedIn ad campaigns to reach specific audiences.
  • Performance Monitoring: Monitor ad performance and make adjustments to maximize ROI.
  • Collaboration: Collaborate with the marketing team to align ad campaigns with overall marketing objectives.
  • Metrics Analysis: Track and analyze key metrics related to LinkedIn activity, such as engagement rates, follower growth, and ad performance.
  • Reporting: Report back regularly with insights and data to assess the effectiveness of strategies and campaigns.

Qualifications:

  • Experience: Proven experience managing and optimizing LinkedIn profiles and content.
  • Success: Demonstrated success in running LinkedIn ad campaigns and growing a professional following.
  • Understanding: Strong understanding of LinkedIn's algorithms, tools, and best practices.

Skills & Abilities:

  • Communication: Excellent communication and writing skills, with a talent for crafting engaging content.
  • Analysis: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Creativity: Creative thinking and problem-solving abilities.
  • Digital Marketing: Familiarity with digital marketing strategies and tools.
  • Independence: Ability to work independently and manage multiple tasks effectively.

Benefits:

  • Salary: Competitive salary of £35,000 per year.
  • Bonus: Performance-based bonus structure.
  • Professional Growth: Opportunities for professional growth and development.
  • Flexible Working: Flexible working environment.

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