Content Strategy Lead

3 weeks ago

London, Greater London, United Kingdom FleishmanHillard Full time

Why Choose FleishmanHillard?

Recognized as PRWeek's Global Agency of the Year and celebrated as one of the Best Places to Work, we have consistently been acknowledged for our excellence, including being named a "Standout Agency" on Advertising Age's A-List and earning NAFE's "Top 50 Companies for Executive Women" for six consecutive years. Our firm has also achieved remarkable success at the Cannes International Festival of Creativity, securing 5 Lions in the past two years.

We are dedicated to fostering an inclusive and equitable workplace for all. As the only PR Agency to receive EY's National Equality Standard twice, we ensure that all applicants are considered for employment without regard to race, religion, ethnicity, gender identity, sexual orientation, national origin, disability, or age. We encourage candidates to inform us of any adjustments needed during the interview process.

Position Overview

In the role of Content Strategist for a globally recognized brand, you will serve as the brand steward across various international initiatives. Your primary responsibility will be to lead and craft content and channel strategies, ensuring that all materials resonate with the overarching brand vision. You will guide and uphold the strategic direction of each content piece, regardless of the medium, whether it be articles, opinion pieces, infographics, or videos, ensuring a consistent brand voice throughout.

About the Team

Ensemble represents the creative and design division of FleishmanHillard London. Our multi-disciplinary team specializes in brand identity, corporate communications, reporting, and transformative campaigns. We are a diverse group with varied backgrounds and experiences, bringing rich perspectives to address our clients' challenges. Creativity, collaboration, and a passion for innovative design are at the core of our work.

Key Responsibilities

  • Conduct editorial planning to translate communication strategies into focused editorial content calendars, detailing the form, purpose, and requirements for content production.
  • Oversee the creation of content that effectively meets clients' business and reputational objectives.
  • Commission and manage content production from writers, videographers, and designers, both in-house and through partner agencies or freelancers. This includes planning and developing content briefs, sourcing resources, managing timelines, and ensuring quality through editing.
  • Develop and maintain content templates, tools, and workflows for client projects to standardize editorial production.
  • Establish a 'best in class' approach to content and ensure overall strategic quality assurance for all produced materials.
  • Collaborate with senior stakeholders and subject matter experts to ensure content adheres to brand guidelines. Develop tone of voice and style guidelines to maintain consistency and quality among content creators.
  • Write and edit content for print, web, and social media, ensuring all outputs align with the client's brand and objectives, ranging from scripts for short videos to comprehensive reports.
  • Engage with clients and colleagues to identify specific business challenges and opportunities, translating these into actionable content briefs.
  • Manage client relationships directly, presenting content deliverables and negotiating feedback effectively.
  • Provide recommendations for optimization based on performance and reach metrics.

Candidate Profile

  • Demonstrated experience in a Brand Editor or Content Strategy role, ideally at the Account Director or Senior Account Director level within an agency environment.
  • Proven ability to manage large, multi-stakeholder clients across various workstreams.
  • Experience in developing content for B2B corporate audiences is advantageous.
  • Proficient in social and digital content writing, creative brief development, and collaboration with design and production teams.
  • Familiarity with paid media strategies and campaigns, with an understanding of their execution.
  • Experience in data reporting and optimization, translating metrics into actionable insights.

If you possess the relevant experience and are eligible to work in the UK, we would be eager to connect with you.

What We Offer:

  • A welcoming and supportive team with an impressive portfolio of global and UK clients.
  • Access to a truly global network, allowing participation in multi-market campaigns and collaboration with colleagues worldwide.
  • Global mobility opportunities, including short-term or permanent exchanges, particularly in EMEA or the US.
  • A strengths-based learning and development framework, featuring in-house coaching and career-defining opportunities.
  • Flexible working arrangements, embracing hybrid models while maintaining a strong office culture.
  • Commitment to work-life balance, with support for personal well-being and life outside of work.
  • Engagement in Culture Club activities, including wellness sessions, social events, and community initiatives.
  • Opportunities to participate in Employee Resource Groups, the Shadow Board, or DE&I Steering committee.
  • A Career Guardian Scheme for underrepresented talent and mentorship opportunities.
  • Pro-bono communications, volunteer opportunities, and personal charity matching.
  • Generous holiday allowance, including a day off for your birthday and additional leave during the holiday season.
  • Comprehensive health benefits, including medical cover and wellness support.
  • Employee Assistance Programme (EAP) and generous pension contributions.
  • Discounted gym memberships and wellness reimbursements.
  • Support for parental leave and emergency childcare provisions.
  • Funding for personal passion projects outside of work.
  • Employee discounts across various retail, travel, and entertainment venues.

Your data will be treated with the utmost confidentiality. For more information, please refer to our Data & Privacy policy on our website.

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