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B2B Content Strategy Lead

2 months ago

London, Greater London, United Kingdom Clarivate Full time

B2B Content Strategy Lead

The B2B Content Strategy Lead is tasked with producing captivating and informative content aimed at establishing Clarivate as a frontrunner in the intellectual property sector. This role requires close collaboration with diverse teams and stakeholders to create persuasive content that enhances customer engagement and influences decision-making throughout the purchasing process.

About You – qualifications, experience, and skills

  • Bachelor's degree in marketing, communications, journalism, English, or a related discipline; a graduate degree is advantageous
  • Over 5 years of experience in global B2B marketing
  • Exceptional project management capabilities

Key Responsibilities

  • Strategic Planning: Partner with senior management to formulate content marketing strategies
  • Content Development: Take ownership of generating various content formats, including industry analyses, webinars, white papers, and blog articles
  • Content Scheduling: Create and manage a content calendar that aligns with organizational goals
  • Marketing Engagement: Connect with customers and prospects through storytelling to elevate product perception and distinguish the brand

About the Team

You will be integrated into the Industry Marketing team at Clarivate, collaborating with fellow Content Marketing Managers under the guidance of the Director of Industry Marketing.

Work Arrangement

This is a full-time role with a flexible working model.

Clarivate is an equal opportunity employer, dedicated to promoting an inclusive work environment.