Head of B2B Content Strategist

4 weeks ago


London, Greater London, United Kingdom MVF Group Full time
About the Role

The Head of B2B Content is a key leadership position responsible for developing and executing the content strategy for MVF's B2B brands. This role requires a deep understanding of the target audience and market trends, as well as the ability to create and deliver high-quality content that meets business growth objectives.

Key Responsibilities
  • Develop a deep understanding of the target audience and market trends.
  • Create a B2B brand strategy that caters for audience needs and supports business growth objectives.
  • Collaborate with Brand Editors to create brand strategies and execution plans.
  • Collaborate with other leaders and functional teams (Content, SEO, CRO & Tech) to deliver and communicate the roadmap for the brands.
Leadership and Management
  • Ensure the team understands and delivers the brand and content strategy.
  • Lead, direct and motivate the brand editors, setting clear goals and objectives.
  • Contribute to a strong, positive culture at MVF, to attract, motivate, develop and retain talent.
  • Drive momentum across teams and projects and facilitate clear communication between contributors.
  • Establish your position in the market through networking, thought leadership and PR.
Operational
  • Overall ownership of content strategy for B2B brands.
  • Monitor performance and progress of initiatives.
  • Responsibility for key performance indicators for the brands.
  • Reporting of B2B performance at Barometer meetings/MBRs.
Requirements
  • Leadership experience as an Editor, preferably of B2B brands.
  • Demonstrable experience of building an audience on a digital platform.
  • Strong understanding of SEO.
  • Social media strategy and audience development experience.
  • Good working knowledge of Google Analytics and relevant search/analytics tools.
  • Great communicator.
  • Background in content creation for a media brand would be an advantage.


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