Strategic Marketing Planning Lead

2 weeks ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time
About the Role

We are seeking a highly skilled and experienced Strategic Marketing Planning Lead to join our team at Alzheimer's Research UK. As a key member of our Strategic Marketing Leadership Team, you will play a pivotal role in planning and integrating our marketing programmes to accelerate progress towards a cure.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy that aligns with our organisational goals and objectives.
  • Lead the development of a consolidated marketing plan across owned, shared, earned, and paid media channels.
  • Partner with fundraising, communications, campaigning, digital, brand, and marketing teams to deliver a cohesive marketing approach.
  • Oversee the development of an overarching audience strategy, ensuring buy-in and support from key stakeholders.
  • Lead cross-functional working groups to ensure goals are met and best practices are implemented.
  • Develop and implement successful new processes and ways of working across multiple teams.
  • Manage and optimize marketing budgets to ensure maximum ROI.
Requirements
  • Strategic thinker with significant experience planning and integrating multi-channel campaigns.
  • Ability to develop, interpret, and translate business intelligence to direct decision-making.
  • Experience of building and leading diverse teams, establishing resource and skillset requirements, and recruiting and developing talent.
  • Strong project management skills, with experience of leading cross-functional teams to deliver and execute a single plan.
  • Ability to balance conflicting priorities to drive the right outcome for the organisation.
  • Experience of working with agencies to get the best out of the relationship.
  • Knowledge of CRM systems and digital platforms.
  • Exemplary leadership skills with practical and short/long-term strategic vision.
  • Strong team player with excellent communication and influencing skills.
About Alzheimer's Research UK

We are the UK's leading dementia research charity, dedicated to accelerating progress towards a cure. Our mission is to make a difference in the lives of people affected by dementia. We are committed to creating an inclusive culture where everyone can be themselves and reach their full potential.

We offer a range of benefits, including a competitive salary, pension scheme, and opportunities for professional development. If you are passionate about making a difference in the fight against dementia, we encourage you to apply for this exciting opportunity.

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