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Strategic Marketing Planning Director

2 months ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time
About the Role

We are seeking a highly skilled and experienced Strategic Marketing Planning Director to join our team at Alzheimer's Research UK. As a key member of our Strategic Marketing Leadership Team, you will play a pivotal role in planning and integrating our marketing programmes to accelerate progress towards a cure.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy that aligns with our organisational goals and objectives.
  • Lead the development of a consolidated marketing plan across owned, shared, earned, and paid media channels.
  • Partner with fundraising, communications, campaigning, digital, brand, and marketing teams to deliver a cohesive marketing approach.
  • Develop and maintain a deep understanding of our key audiences and their needs, and lead the development of an overarching audience strategy.
  • Work closely with the Senior Leadership Team, Head of Brand, and Head of Communications to develop a single, joined-up narrative for the organisation.
  • Develop and implement a single source of truth for measuring marketing effectiveness, establishing common and comparable measures to enable a flexible approach to budget optimisation.
  • Lead cross-functional working groups to ensure goals are met, and lead and oversee ways of working with key marketing partners.
  • Develop and implement successful new processes and ways of working across multiple teams.
Requirements
  • Strategic thinker with significant experience planning and integrating multi-channel campaigns across a number of functions.
  • Ability to develop, interpret, and translate a range of measures and business intelligence to direct decision-making.
  • Experience of building and leading a diverse team, establishing resource and skillset required, and recruiting and developing talent.
  • Natural planner with project management skills; experience of leading cross-functional teams to deliver and execute a single plan.
  • Ability to balance conflicting priorities to drive the right outcome for an organisation, in line with agreed strategic goals.
  • Experience of working with agencies to get the very best out of the relationship.
  • Exemplary leadership skills with both practical and short/long-term strategic vision.
  • Natural collaborator; ability to build relationships and inspire confidence and respect at all levels; strong team player.
  • Excellent listening skills - receptive to feedback and demonstrates flexibility, curiosity, and an ability to learn.
  • Influencing skills that ensure a clear understanding of and agreement to the direction of travel across an organisation.
  • Insight and audience-driven; a customer-first, evidenced approach.
  • Has a 'can-do' attitude and is committed to delivering results and strives for continuous improvement.
  • Strong work ethic and a high level of personal integrity.
About Alzheimer's Research UK

We are the UK's leading dementia research charity, and our mission is to accelerate progress towards a cure. We are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.