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Marketing Planning and Strategy Director

2 months ago

Cambridge, Cambridgeshire, United Kingdom Alzheimer's Research UK Full time
About the Role

We are seeking a highly skilled and experienced Marketing Planning and Strategy Director to join our Strategic Marketing Leadership Team at Alzheimer's Research UK. As a key member of our team, you will play a pivotal role in planning and integrating our marketing programmes to accelerate progress towards a cure for dementia.

Key Responsibilities
  • Drive planning and programme excellence across our marketing teams and initiatives to support and increase informed collaboration.
  • Develop and implement key planning and operating models to deliver effective marketing programmes and achieve our goals.
  • Proactively identify opportunities to improve the effectiveness of our overall marketing programme.
  • Assess and prioritise the varying needs across the charity for greater marketing integration, improved planning, and more consistent measurement.
  • Partner with fundraising, communications, campaigning, digital, brand, and marketing teams to deliver a consolidated marketing plan across owned, shared, earned, and paid media.
  • Develop a single, joined-up narrative for the organisation to underpin all marketing and communications.
  • Establish a single source of truth for measuring marketing effectiveness and ensure shared marketing performance and insight to inform future plans.
  • Develop a clear resourcing plan and recruit to this brand new team, ensuring individuals are inspired, motivated, challenged, and supported.
  • Champion the principles of Equity, Diversity, and Inclusion and promote collaborative working across various marketing teams.
  • Lead and oversee ways of working with key marketing partners, ensuring agency roles are fully understood and agencies work effectively with each other.
Requirements
  • Strategic thinker with significant experience planning and integrating multi-channel campaigns across a number of functions.
  • Ability to develop, interpret, and translate a range of measures and business intelligence to direct decision making.
  • Experience of building and leading a diverse team, establishing resource and skillset required, and recruiting and developing talent.
  • Natural planner with project management skills and knowledge of the relationship and importance of integration across CRM systems and Digital platforms.
  • Exemplary leadership skills with both practical and short/long-term strategic vision, influencing skills that ensure a clear understanding of and agreement to the direction of travel across an organisation.
About Alzheimer's Research UK

We are the UK's leading dementia research charity, working to accelerate progress towards a cure for dementia. With promising new drugs in clinical trials and revolutionary new ways to diagnose dementia on the horizon, we are now at a tipping point. We stand for everyone affected by dementia and value diversity, committed to creating an inclusive culture where everyone can be themselves and reach their full potential.