Marketing Director
4 weeks ago
Educated Appointments is seeking a highly skilled Marketing Manager to join their team. As a key member of the marketing department, you will be responsible for developing and implementing the college's marketing strategy, leading on the development and implementation of the college's higher education, adult, community and commercial marketing strategies.
Main Responsibilities:
- Develop and implement the college's marketing strategy, working closely with the Director of Marketing and wider marketing team.
- Lead on the development and implementation of the college's higher education, adult, community and commercial marketing strategies.
- Manage and develop a best-in-class website and user experience, ensuring the site is optimised for SEO and up-to-date.
- Develop and implement integrated marketing campaigns to achieve student recruitment targets for key responsibility areas.
- Monitor, measure, evaluate and report on campaign performance to achieve excellent return on investment and conversion rates.
- Line manage a Graphic Designer, Web & Digital Marketing Executive and Marketing and Events Apprentice to create and maintain a high-performing team.
- Act as a customer experience champion to develop high-performing nurture and conversion programmes for core target audiences.
- Develop relevant and appealing content to target audiences and influencer audiences to implement content marketing approaches.
- Capture, analyse and report on relevant marketing intelligence data and information to improve marketing and sales performance.
- Contribute to the development of the annual marketing plan and strategy.
Requirements:
- Enhanced DBS disclosure check deemed acceptable to the College.
- Ability to role model the college's values as a leader within the team and in engaging with the wider college and stakeholder community.
- Ability to share deputising for the Director of Marketing in their absence.
About Educated Appointments:
Educated Appointments is a leading further and higher education provider, with outstanding teaching and leisure facilities. We are committed to safeguarding and promoting the welfare of children and vulnerable adults and expect all employees and volunteers to share this commitment.
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