Manager of Shopper Engagement
3 weeks ago
Location: Woking UK
Reporting to: Senior Omni Shopper Marketing Team Lead
Company Overview: Colgate Palmolive is recognized for its extensive global reach and dedication to core values such as Caring, Inclusivity, and Courage.
Position Summary: As the Omnichannel Shopper Manager at Colgate Palmolive, you will be instrumental in advancing the business by executing impactful omnichannel shopper marketing initiatives. This role requires collaboration with both internal and external stakeholders to enhance sales, engage consumers, and refine marketing approaches.
Primary Responsibilities:- Implement brand marketing strategies across diverse consumer interaction points.
- Boost sales, profit margins, and customer engagement through creative shopper experiences.
- Oversee the execution of shopper marketing projects within established timelines and financial plans.
- Enhance and optimize shopper marketing efforts to improve return on investment.
- Work closely with retail partners, agencies, and internal teams.
- Serve as a shopper advocate within the organization.
- Provide mentorship and guidance to the commercial team on best practices in shopper marketing.
- Innovative thinking
- Growth-oriented mindset
- Proactive attitude
- Passion for actionable insights
- Strong analytical capabilities
- Team collaboration
- Strategic problem-solving abilities
- Interpersonal communication skills
- Effective planning and prioritization
- Degree-level education or equivalent professional experience
- Experience in the packaged goods sector with a marketing focus
- Operational knowledge of the UK market
- Expertise in budget planning and management
- Familiarity with the retail landscape and customer engagement strategies
- Experience collaborating with major retailers
- Ability to influence and advocate for new initiatives
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