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Omnichannel Marketing Manager
2 months ago
Location: Woking UK
Reporting to: Senior Omni Shopper Marketing Team Lead
Company Overview: Colgate Palmolive is recognized for its extensive global reach and dedication to core values such as Caring, Inclusivity, and Courage.
Position Title: Omnichannel Shopper Manager
Role Objective: In the capacity of Omnichannel Shopper Manager at Colgate Palmolive, you will be instrumental in enhancing business growth through the execution of impactful omnichannel shopper marketing initiatives. This role requires collaboration with both internal and external stakeholders to boost sales, engage consumers, and refine marketing tactics.
Primary Responsibilities:- Execute brand marketing strategies across diverse consumer interaction points.
- Enhance sales, profit margins, and customer engagement through creative shopper experiences.
- Oversee the management of shopper marketing projects within defined timelines and financial parameters.
- Monitor and improve shopper marketing efforts to maximize return on investment.
- Work closely with retail partners, agencies, and internal teams.
- Serve as a champion for shopper interests within the organization.
- Provide mentorship and guidance to the commercial team on best practices in shopper marketing.
- Innovative thinking
- Growth-oriented mindset
- Proactive attitude
- Passion for deriving actionable insights
- Strong analytical capabilities
- Collaboration and teamwork
- Strategic problem-solving abilities
- Effective interpersonal skills
- Organizational and prioritization skills
- Degree-level education or equivalent professional experience
- Background in the packaged goods sector with a marketing focus
- Operational expertise within the UK market
- Experience in budget development and oversight
- Familiarity with retail environments and customer engagement strategies
- Experience collaborating with major retailers
- Ability to advocate for and drive new initiatives