Omnichannel Shopper Marketing Specialist
4 weeks ago
Job Title: Omnichannel Shopper Marketing Specialist
Job Summary:
We are seeking a highly skilled Omnichannel Shopper Marketing Specialist to join our team at Colgate-Palmolive. As a key member of our commercial organization, you will be responsible for developing and executing shopper marketing campaigns that drive sales, margin, and customer engagement across various channels.
Key Responsibilities:
- Develop and implement shopper marketing strategies that align with our brand marketing plans and customer growth strategies.
- Drive sales and margin growth by delivering innovative shopper experiences that meet the needs of our customers.
- Project manage shopper marketing execution, including briefing agencies, managing legal and marketing artwork approvals, and implementing campaigns in-store and online.
- Supervise and share performance of shopper marketing activities across all points of purchase and continuously optimize our plans to increase ROI.
- Own and supervise shopper budgets, reporting on progress as needed.
Requirements:
- Strong background in packaged goods industry with experience in shopper marketing and brand marketing.
- Proven track record of using innovative marketing skills and practices to deliver key brand and customer goals.
- UK operational experience with exposure to customers and collaboration with broader teams, including sales, marketing, and category management.
- Experience of budget planning and management and financial accountability.
- Understanding of retail environment strategy, shopper touchpoints, and key customer strategies.
What We Offer:
- Opportunity to work with global brands and participate in global strategies.
- Chance to develop your career internationally and work with a cross-functional team.
- Learning and development opportunities to refine your commercial mindset and continue to learn new skills.
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