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Lead Programmatic Strategist

3 months ago

London, Greater London, United Kingdom RocketMill Full time
Position Overview

The Lead Programmatic Strategist at RocketMill is tasked with the design, execution, and enhancement of top-tier Programmatic advertising initiatives for our clientele, aiming to surpass performance benchmarks and develop influential, cohesive marketing strategies.

We seek a dedicated individual who possesses a keen awareness of platform advancements and industry trends, consistently exploring innovative methods to secure a competitive edge for our clients.

Core Responsibilities

  • Manage daily planning, optimization, and analytics across Programmatic advertising platforms.
  • Assist in formulating high-caliber campaign strategies that encompass brand awareness to conversion, tailored to meet and exceed client KPIs.
  • Engage with client representatives to comprehend their business objectives, needs, and foster robust professional relationships.
  • Grasp how Programmatic integrates with the broader marketing ecosystem. Collaborate with the wider team to pinpoint opportunities for Programmatic initiatives.
  • Establish connections with publishers and key stakeholders to enhance value delivery to the agency.
  • Effectively communicate campaign outcomes to clients alongside the broader team, highlighting trends, opportunities, and providing a clear rationale for performance metrics.
  • Contribute to new business prospects through account evaluations and actionable recommendations.

Essential Qualifications:

  • Proficient understanding of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification tools.
  • Familiarity with Google Analytics or comparable web analytics solutions.
  • Experience in managing Programmatic campaigns with budgets exceeding £20,000 monthly.
  • Strong proficiency in Excel and PowerPoint.
  • Experience in supporting comprehensive campaign brief responses.
  • Ability to present and clarify campaign performance to diverse client stakeholders.
  • Capability to develop testing frameworks aligned with client goals.
  • Innovative mindset to deliver exceptional work for clients.
  • Skill in interpreting extensive datasets, identifying trends, and articulating key insights.
  • Understanding of how Programmatic effectively operates within a multichannel, integrated marketing plan.

Preferred Qualifications:

  • Experience managing Programmatic accounts across various sectors and markets.
  • Experience collaborating with Publishers and Partners to execute sophisticated branding campaigns.
  • Proficiency in modern European languages, both written and spoken.