Programmatic Campaign Strategist

1 month ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Title: Programmatic Campaign Strategist

We are seeking a highly skilled Programmatic Campaign Strategist to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a Programmatic Campaign Strategist, you will be responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for our clients.

Key Responsibilities:

  1. Develop and execute Programmatic campaign strategies that drive business results and exceed client objectives.
  2. Collaborate with cross-functional teams to identify opportunities for Programmatic activity and develop integrated marketing plans.
  3. Manage and optimize Programmatic campaigns across multiple platforms, including DSPs, Ad Servers, and Brand Safety Verification platforms.
  4. Analyze campaign performance data and provide actionable insights to inform future campaign strategies.
  5. Build and maintain strong relationships with clients and internal stakeholders to ensure seamless campaign execution and delivery.

Essential Skills:

  1. Proven experience in Programmatic campaign strategy and execution.
  2. Strong understanding of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification platforms.
  3. Excellent analytical and problem-solving skills, with the ability to interpret large datasets and identify trends.
  4. Strong communication and interpersonal skills, with the ability to build and maintain relationships with clients and internal stakeholders.
  5. Experience with Google Analytics or similar web analytics tools.

Desirable Skills:

  1. 1+ years of experience in Programmatic activation and strategy.
  2. Experience running Programmatic accounts across different verticals and markets.
  3. Fluency in modern European languages (written and verbal).

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