Programmatic Campaign Strategist

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Description

Tribal Tech is seeking a highly skilled Programmatic Campaign Strategist to join our team of Digital, Data & AI Specialists. As a Programmatic Campaign Strategist, you will be responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for our clients, striving to exceed performance objectives and create impactful, integrated strategies.

To thrive in this role, we expect a passionate candidate to have an understanding of platform and industry developments; continuously looking for ways to innovate and drive a competitive advantage for our clients.

Key Responsibilities:

  1. Developing and executing day-to-day planning, optimization, and reporting responsibilities across Programmatic platforms.
  2. Supporting the creation of high-quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client Key Performance Indicators (KPIs).
  3. Communicating with client contacts to understand their business, their needs, and building strong working relationships.
  4. Understanding how Programmatic fits in and complements the wider marketing mix. Working with the broader team to identify opportunities for Programmatic activity.
  5. Developing relationships with publishers and key partners to deliver value to the agency.
  6. Clearly communicating results to our clients alongside the wider team, identifying trends, opportunities, and a clear rationale for performance.
  7. Supporting new business opportunities with account audits and clear recommendations.

Essential Skills:

  1. Working knowledge of Programmatic platforms: Demand-Side Platforms (DSPs), Ad Servers, Brand Safety Verification platforms.
  2. An understanding of Google Analytics or similar web analytics tools.
  3. Experience managing Programmatic campaigns spending upwards of £20,000 per month.
  4. Strong working knowledge of Excel and PowerPoint.
  5. Experience supporting full-funnel campaign brief responses.
  6. Experience presenting and explaining campaign performance to a range of client stakeholders.
  7. Ability to develop testing roadmaps based on client objectives.
  8. Ability to innovate for our clients and produce award-winning work.
  9. Ability to interpret large datasets, identify trends, and articulate key points from the data.
  10. Understanding of how Programmatic works effectively in a multichannel, integrated plan.

Desirable Skills:

  1. 1+ years of experience in Programmatic activation and strategy.
  2. Experience running Programmatic accounts across different verticals and markets.
  3. Experience working with Publishers and Partners to deliver sophisticated branding activity.
  4. Fluency in modern European languages (written and verbal).

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