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Programmatic Campaign Strategist

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Overview

Tribal Tech is seeking a skilled Programmatic Campaign Strategist to join our team of Digital, Data & AI Specialists. As a key member of our team, you will be responsible for planning, building, and optimizing Programmatic campaigns that drive business results for our clients.

Key Responsibilities:

  1. Develop and execute Programmatic campaign strategies that align with client objectives and exceed performance expectations.
  2. Collaborate with cross-functional teams to identify opportunities for Programmatic activity and develop integrated marketing plans.
  3. Manage day-to-day planning, optimization, and reporting responsibilities across Programmatic platforms.
  4. Communicate with client contacts to understand their business needs and build strong working relationships.
  5. Stay up-to-date with industry developments and platform advancements to drive innovation and competitive advantage for our clients.

Essential Skills:

  1. Working knowledge of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification platforms.
  2. Experience managing Programmatic campaigns with budgets exceeding £20,000 per month.
  3. Strong working knowledge of Excel and PowerPoint, with ability to develop testing roadmaps and interpret large datasets.
  4. Excellent communication and presentation skills, with ability to explain campaign performance to a range of client stakeholders.

Desirable Skills:

  1. 1+ years of experience in Programmatic activation and strategy.
  2. Experience running Programmatic accounts across different verticals and markets.
  3. Fluency in modern European languages (written and verbal).