Marketing Director
2 days ago
TeacherActive is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth.
Job Summary:The Marketing Director will be responsible for developing and implementing our marketing strategy, overseeing all areas of marketing and creative services, and leading a team to create high-quality content.
Key Responsibilities:- Develop and implement a comprehensive marketing strategy to deliver business results
- Oversee all areas of marketing and creative services, including digital, direct marketing, print marketing, and social media
- Lead a team to create high-quality content, including visual and written materials
- Analyse key marketing performance metrics and provide actionable insights to inform marketing decisions
- Manage and organise digital campaigns across the academic year
- Oversee the development of our website and optimise SEO to drive traffic and engagement
- Optimise lead generation and PPC investment
- Constantly improve our marketing processes and systems to drive efficiencies
- Ensure high-quality and regular blog content, thought leadership articles, and PR is released
- Conduct regular research and analysis of competitors
- Monitor wider market trends to ensure all potential advertising avenues are explored
- Undertake analysis of all marketing initiatives and share learnings with the team
- Provide regular updates to the Board on timelines, deliverables, performance, and market analysis
- Previous experience as a marketing director
- Intermediate computer skills
- 28 days annual leave plus bank holidays (increasing with length of service)
- Extra day annual leave on your birthday, plus a life admin and paid charity day
- Work from home allowance
- Private healthcare
- Company-run functions that celebrate success
- Champagne Fridays
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