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Marketing Director

2 months ago

Birmingham, Birmingham, United Kingdom TeacherActive Full time
Marketing Director Job Description

TeacherActive is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth.

Key Responsibilities:
  1. Develop and implement a comprehensive marketing strategy to deliver business results across our brands.
  2. Oversee all aspects of marketing, including digital, direct marketing, print marketing, media marketing, social media marketing, market research, and collaboration with external agencies.
  3. Further develop our corporate brand and ensure compliance with current marketing and copyright regulations.
  4. Lead a team to create high-quality visual and written content to improve business and brand performance.
  5. Analyse key marketing performance metrics and provide actionable insights to inform marketing decisions.
  6. Formulate unique customer insights to drive business strategy.
  7. Manage and organise digital campaigns across the academic year.
  8. Oversee website development and optimise SEO to drive traffic, engagement, and conversions.
  9. Optimise lead generation and PPC investment.
  10. Continuously improve marketing processes and systems to drive efficiencies.
  11. Ensure high-quality and regular blog content, thought leadership articles, and PR are released.
  12. Conduct regular competitor research and analysis.
  13. Monitor wider market trends to ensure all potential advertising avenues are explored.
  14. Undertake analysis of all marketing initiatives and share learnings with the team.
  15. Provide regular updates to the Board on timelines, deliverables, performance, and market analysis.
  16. Brief employees on current marketing goals, campaigns, and other relevant information.
  17. Evaluate team and individual performance, provide feedback, and coaching as appropriate.
  18. Manage business plans and budgets, allocate funds, and define financial objectives.
  19. Reflect on your own performance to continually improve your knowledge, skills, and development.
Requirements:
  1. Previous experience as a marketing director.
  2. Intermediate computer skills.