Marketing Director

3 weeks ago


Birmingham, Birmingham, United Kingdom TeacherActive Full time
Marketing Director Job Description

TeacherActive is seeking a highly skilled Marketing Director to lead our marketing efforts and drive business growth.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy to deliver business results across our brands.
  • Oversee all aspects of marketing and creative services, including digital, direct, print, media, social media, and market research.
  • Further develop our corporate brand and ensure brand guidelines align with business strategy.
  • Ensure compliance with marketing and copyright regulations, as well as accepted professional standards, policies, procedures, and legislation.
  • Lead a team to create high-quality visual and written content to improve business and brand performance.
  • Analyze key marketing performance metrics and provide actionable insights to inform marketing decisions.
  • Contribute to the overall business strategy by providing market research, forecasts, competitive analyses, campaign results, and consumer trends.
  • Manage and organize digital campaigns across the academic year.
  • Oversee the development of our website as a central source of information, optimizing SEO to drive traffic, engagement, and conversations.
  • Optimize lead generation and PPC investment.
  • Continuously improve marketing processes and systems to drive efficiencies.
  • Ensure high-quality and regular blog content, thought leadership articles, and PR are released.
  • Conduct regular research and analysis of competitors.
  • Monitor wider market trends to ensure all potential advertising avenues are explored.
  • Undertake analysis of all marketing initiatives, share learnings with the team, and apply learnings to improve future plans.
  • Provide regular updates to the Board on timelines, deliverables, performance, and market analysis.
  • Proactively work with third parties and external stakeholders.
  • Brief employees on current marketing goals, campaigns, and other relevant information.
  • Evaluate team and individual performance, provide feedback, and coaching as appropriate.
  • Manage business plans and budgets, allocate funds, and define financial objectives.
  • Reflect on your own performance to continually improve your knowledge, skills, and development.

Requirements:

  • Previous experience as a Marketing Director.
  • Intermediate computer skills.

Benefits:

  • 28 days annual leave plus bank holidays (increasing with length of service).
  • Extra day annual leave on your birthday, plus a life admin and paid charity day.
  • Work from home allowance.
  • Private healthcare.
  • Company-run functions that celebrate success.
  • Champagne Fridays.

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