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Marketing Director
2 months ago
We are a leading recruitment agency specializing in placing top talent in the technology and software industries.
Job Title: Marketing DirectorWe are seeking a highly experienced Marketing Director to join our team at SF Recruitment. As a Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and product launches.
Key Responsibilities:- Marketing Strategy Development:
- Develop, implement, and manage the overall marketing strategy, including digital, content, and inbound marketing
- Develop and execute project plans for product launches and subsequent marketing activities
- Conduct market research to identify opportunities, trends, and competitive landscape to inform marketing strategies
- Collaborate with product, sales, and customer success teams to align marketing efforts with product launches and business objectives
- Play a critical role in helping develop and refine a unique brand identity for new product launches
- Content Creation and Management:
- Create and oversee the production of high-quality marketing content, including blog posts, whitepapers, case studies, webinars, and product videos
- Simplify complex technical information into clear, compelling messaging for various target audiences
- Optimize website content and landing pages for conversion rate optimization (CRO)
- Develop content that resonates with the target audience, supports lead generation, and nurtures prospects through the sales funnel
- Work closely with the product team and design teams to produce visually compelling content that aligns with the brand identity
- Manage the content calendar to ensure consistent delivery of content across all channels
- Campaign Management:
- Plan, execute, and optimize multi-channel, digital marketing campaigns
- Monitor and analyze campaign performance to drive continuous improvement
- Lead Generation & Nurturing:
- Develop and implement strategies for lead generation, nurturing, and conversion using marketing automation tools
- Create targeted marketing campaigns for different segments of the customer base to drive engagement and sales
- Brand Management:
- Help shape the brand strategy
- Maintain and enhance the company's brand and product identity and messaging across all marketing channels
- Ensure brand consistency in all marketing materials and communications
- Develop strategies to increase brand / product awareness and market positioning
- Analytics & Reporting:
- Track, measure, and report on the effectiveness of marketing efforts using analytics tools
- Provide regular reports to track key metrics, ROI, and areas for improvement
- Team Leadership:
- Coordinate with external agencies and freelancers as needed
- You will be the first hire into this team, and we expect the team will grow, so over time you will be expected to lead, mentor, and manage a small team of marketing professionals, fostering a collaborative and creative work environment
- Budget Management:
- Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Identify cost-saving opportunities without compromising on quality
- Requirements:
- You will most likely have a Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, with at least 2 years in a SaaS or technology environment.
- Proven experience in developing and executing successful product launches and growth strategies for software/technology companies.
- Strong content creation skills, with a portfolio of previous work.
- Experience working on developing branding and content for new product launches
- Project management experience
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
- Excellent communication, writing, and storytelling skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- We are a global team that chooses to predominantly work remotely but with the option to work from an office part-time if you wish.
- This position may require occasional travel for industry events and client meetings.