Marketing Director

1 week ago

Birmingham, Birmingham, United Kingdom SF Recruitment Full time
About SF Recruitment

We are a leading recruitment agency specializing in placing top talent in the technology and software industries.

Job Title: Marketing Director

We are seeking a highly experienced Marketing Director to join our team at SF Recruitment. As a Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and product launches.

Key Responsibilities:
  • Marketing Strategy Development:
    • Develop, implement, and manage the overall marketing strategy, including digital, content, and inbound marketing
    • Develop and execute project plans for product launches and subsequent marketing activities
    • Conduct market research to identify opportunities, trends, and competitive landscape to inform marketing strategies
    • Collaborate with product, sales, and customer success teams to align marketing efforts with product launches and business objectives
    • Play a critical role in helping develop and refine a unique brand identity for new product launches
  • Content Creation and Management:
    • Create and oversee the production of high-quality marketing content, including blog posts, whitepapers, case studies, webinars, and product videos
    • Simplify complex technical information into clear, compelling messaging for various target audiences
    • Optimize website content and landing pages for conversion rate optimization (CRO)
    • Develop content that resonates with the target audience, supports lead generation, and nurtures prospects through the sales funnel
    • Work closely with the product team and design teams to produce visually compelling content that aligns with the brand identity
    • Manage the content calendar to ensure consistent delivery of content across all channels
  • Campaign Management:
    • Plan, execute, and optimize multi-channel, digital marketing campaigns
    • Monitor and analyze campaign performance to drive continuous improvement
  • Lead Generation & Nurturing:
    • Develop and implement strategies for lead generation, nurturing, and conversion using marketing automation tools
    • Create targeted marketing campaigns for different segments of the customer base to drive engagement and sales
  • Brand Management:
    • Help shape the brand strategy
    • Maintain and enhance the company's brand and product identity and messaging across all marketing channels
    • Ensure brand consistency in all marketing materials and communications
    • Develop strategies to increase brand / product awareness and market positioning
  • Analytics & Reporting:
    • Track, measure, and report on the effectiveness of marketing efforts using analytics tools
    • Provide regular reports to track key metrics, ROI, and areas for improvement
  • Team Leadership:
    • Coordinate with external agencies and freelancers as needed
    • You will be the first hire into this team, and we expect the team will grow, so over time you will be expected to lead, mentor, and manage a small team of marketing professionals, fostering a collaborative and creative work environment
  • Budget Management:
    • Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
    • Identify cost-saving opportunities without compromising on quality
  • Requirements:
    • You will most likely have a Bachelor's degree in Marketing, Business, Communications, or a related field.
    • 5+ years of experience in marketing, with at least 2 years in a SaaS or technology environment.
    • Proven experience in developing and executing successful product launches and growth strategies for software/technology companies.
    • Strong content creation skills, with a portfolio of previous work.
    • Experience working on developing branding and content for new product launches
    • Project management experience
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
    • Excellent communication, writing, and storytelling skills.
    • Analytical mindset with the ability to interpret data and make data-driven decisions.
    • Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
    Work Environment:
    • We are a global team that chooses to predominantly work remotely but with the option to work from an office part-time if you wish.
    • This position may require occasional travel for industry events and client meetings.

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