Marketing Director

4 days ago

Birmingham, Birmingham, United Kingdom Buckden Partners Full time

We are seeking a seasoned Marketing Director to lead our client's specialised banking team in developing and executing a key account-based marketing strategy focused on Trade Unions, which represent some of the bank's largest clients.

This role will begin as a 6-month fixed-term contract, with the possibility of extension or becoming permanent, though this is not guaranteed.

Key Responsibilities:

  • Develop, design, and implement a comprehensive marketing strategy tailored to Trade Unions, who are both key shareholders and major clients of the bank.
  • Lead ABM efforts, ensuring that all marketing initiatives are customised and relevant to the specific needs of each Trade Union.
  • Foster long-standing relationships with Trade Unions, with a focus on maintaining continuity in communications when union representatives, such as treasurers, change roles.
  • Collaborate with Trade Unions to enhance communication channels, ensuring marketing efforts are responsive and aligned with their needs.
  • Drive segmented, personalised marketing efforts rather than broad outreach.
  • Build and maintain strong relationships with Trade Unions and key stakeholders on behalf of the marketing department.
  • Regularly visit Trade Unions to gather insights on their use of the bank's platform, identify areas for improvement, and build relationships with new representatives.

Ideal Candidate Profile:

  • Proven experience in B2B marketing, particularly with account-based marketing or highly tailored marketing strategies.
  • Strong account management skills and experience building and maintaining client relationships.
  • Experience in broker marketing or third-party B2B marketing.
  • Prior experience working with Trade Unions or within the financial services sector, particularly with brokers, is highly preferred.

Priority Skills:

  • Deep knowledge of Trade Unions and their operations.
  • Expertise in account-based marketing, particularly within financial services.

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