Marketing Strategist

2 days ago


Birmingham, Birmingham, United Kingdom Buckden Partners Full time
Buckden Partners: B2B Marketing Manager Opportunity

We are seeking a skilled B2B Marketing Manager to join our team for a 3-6 month fixed-term contract. In this role, you will design and implement an account-based marketing strategy for our banking client, focusing on Trade Unions, a key client segment.

Key Responsibilities:
  • Develop customised marketing strategies and work closely with Regional Managers to execute them.
  • Advocate for Trade Union needs, shaping marketing strategies and propositions that meet their requirements.
  • Create and execute custom marketing plans for Trade Unions, both online and offline, to enhance engagement and loyalty.
  • Analyse customer data to refine marketing efforts and identify areas for improvement.
  • Build relationships with Trade Union marketing teams and explore new communication channels to boost customer loyalty.
  • Collaborate on webinars, content creation, and events to support customer advocacy and community engagement.
  • Support event planning and partnership evaluation to ensure alignment with business objectives.
  • Follow brand guidelines and manage document proofreading and formatting to maintain consistency.
  • Stay updated on industry trends to inform content creation and community engagement strategies.
Requirements:
  • Experience in B2B marketing, particularly account-based or tailored marketing.
  • Proven ability to build strong relationships and develop targeted marketing campaigns.
  • Excellent writing, organisational, and communication skills.
  • Strong analytical skills and the ability to manage multiple projects.
  • Knowledge of SEO and a passion for customer advocacy.
  • Experience in financial services or regulated industries.


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