Digital Marketing Strategist

3 days ago


Birmingham, Birmingham, United Kingdom Auburn University Full time
About the Role

Auburn University is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our Communication & Marketing department, you will play a critical role in developing and implementing strategic marketing initiatives to support our college's online recruitment efforts and enhance our digital communication and marketing efforts.

Key Responsibilities:

  • Marketing Cloud Integration: Provide overall platform support of Marketing Cloud for the college, building, maintaining, and improving Marketing Cloud user journeys following design and process protocols.
  • Marketing and Strategic Communication Coordination: Coordinate and provide creative support to strategic projects on behalf of the college's units, overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where needed.
  • Social Media Management: Manage and operate the college's social media accounts and paid marketing campaigns to align with the college's strategic communications and marketing objectives.
  • Search Engine Optimization and Marketing: Enhance the college's visibility and reputation through search engine optimization and marketing, and enhance undergraduate, graduate, and online enrollment to align with the college's strategic objectives.

Requirements:

  • Education: Bachelor's Degree in Communication, Marketing, Data Management, or related field.
  • Experience: Five years of experience in marketing and communications services.
  • Skills: Knowledge of Salesforce Marketing Cloud and email marketing best practices, strong interpersonal skills, project management skills, writing and editing for various media, skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools.

Preferred Qualifications: Salesforce Marketing Cloud Administrator Certification.

Salary Range: $54,800 - $93,200



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