Digital Content Strategist

2 months ago


Birmingham, Birmingham, United Kingdom Digital Waffle Full time

Join Digital Waffle, a leading digital marketing agency, as we seek a highly skilled Digital Content Strategist to lead our social media and content efforts.

This is an exciting opportunity to work with a dynamic team and contribute to the development of our brand's online presence.

The successful candidate will play a crucial role in maintaining and developing our brand's company presence, ensuring that high-quality content is presented across all social platforms and a high level of customer engagement is sustained.

Key Responsibilities:

  • Develop and implement a comprehensive content strategy to drive engagement and conversions
  • Manage and create high-quality content for social media platforms, including text, images, and videos
  • Collaborate with the marketing team to ensure consistency and alignment across all marketing channels
  • Monitor and analyze social media metrics to inform content decisions and optimize performance
  • Lead and direct the social media team, as well as the in-house production team
  • Develop and maintain relationships with external content creators to create collaborative campaigns
  • Stay up-to-date with the latest market trends and best practices in digital marketing

Requirements:

  • At least four years of experience in digital marketing, with a focus on social media and content
  • Ecommerce experience is desired
  • Experience with art direction and content creation
  • Excellent social media marketing skills, including paid social
  • Strong analytical skills, with the ability to deliver engagement reports to management

What We Offer:

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development
  • A flexible working policy
  • Discounts on products and services
  • An on-site gym and free parking


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