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Email Marketing Strategist

2 months ago


Birmingham, Birmingham, United Kingdom Creative Ideaz UK Ltd Full time
Job Description

**About the Role**

We are seeking a highly skilled Email Marketing Strategist to join our team at Creative Ideaz UK Ltd. As an Email Marketing Strategist, you will be responsible for developing and executing comprehensive email marketing strategies that drive engagement, retention, and conversion.

**Key Responsibilities**

  • Campaign Strategy and Planning:
    • Develop and execute email marketing strategies aligned with overall marketing objectives.
    • Collaborate with the marketing team to integrate email campaigns with other marketing channels for a cohesive customer experience.
  • Content Creation:
    • Create engaging and relevant email content, including copywriting and design, to capture the attention of the target audience.
    • Ensure emails are mobile-responsive, visually appealing, and in line with brand guidelines.
  • List Management:
    • Manage and segment email subscriber lists to deliver personalized and targeted content.
    • Regularly clean and update email lists to maintain deliverability and compliance with regulations (e.g., GDPR, CAN-SPAM).
  • Automation and Sequences:
    • Implement marketing automation workflows and drip campaigns to nurture leads and guide subscribers through the customer journey.
    • Optimize automation processes to enhance efficiency and effectiveness.
  • A/B Testing and Optimization:
    • Conduct A/B testing on various elements of email campaigns (subject lines, content, calls-to-action) to improve performance.
    • Analyze data and key metrics to optimize campaigns for better engagement and conversion rates.
  • Performance Analysis and Reporting:
    • Monitor and analyze key performance indicators (KPIs) to evaluate the success of email marketing campaigns.
    • Provide regular reports on campaign performance, identifying areas for improvement and optimization.
  • Compliance:
    • Stay informed about email marketing regulations and ensure compliance with data protection laws and industry standards.

**Requirements & Skills**

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in email marketing with a focus on strategy, execution, and analysis.
  • Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, or similar tools).
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent written communication and copywriting skills.
  • Understanding of HTML for email template customization is a plus.
  • Knowledge of best practices in deliverability, segmentation, and personalization.