Digital Marketing Specialist

2 weeks ago

Leicester, Leicester, United Kingdom Watches of Switzerland Group Full time

Exciting Opportunity - Digital Marketing Executive

We are thrilled to present an exciting new opportunity for a Digital Marketing Executive to join our innovative E-commerce team at Watches of Switzerland Group. As the Digital Marketing Executive, you will play a crucial role in managing the main marketing channels for our E-commerce websites across UK and Europe. Your responsibilities will include driving traffic growth, customer acquisition, retention, and profitability while working towards specific sales targets under the guidance of the Group Digital Marketing Manager.

You will collaborate with team members to enhance website performance and ensure a cohesive marketing message across channels. Managing external digital agencies will also be part of your responsibilities to achieve business goals.

Key Responsibilities

  • Develop and execute online marketing strategies to drive traffic growth and customer acquisition
  • Manage and optimize digital marketing campaigns across various channels, including paid and organic search
  • Collaborate with cross-functional teams to enhance website performance and user experience
  • Manage external digital agencies to achieve business goals
  • Monitor and analyze website performance using tools like Google Analytics and Excel

Desired Skills and Experience

  • Demonstrated success with online marketing strategies in a B2C ecommerce setting
  • Proficiency in digital marketing across various channels, both paid and organic
  • Prior experience in UK Ecommerce market
  • Strong commercial acumen for making effective trading decisions
  • Excellent analytical skills using tools like Google Analytics and Excel
  • Professional demeanor and adaptability to new processes and tools

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