Digital Marketing Strategist

6 days ago

Leicester, Leicester, United Kingdom Digital Waffle Full time

Job Title: Digital Marketing Manager

About Digital Waffle:

Digital Waffle is a leading innovator in digital signage and self-service interactive solutions. We are a dynamic company that is changing the game of how people interact with public spaces.

Job Summary:

We are seeking a highly skilled Digital Marketing Manager to lead our overall marketing initiatives, web leads, customer engagement, brand identity, and website improvements. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive web traffic, engagement, and converting traffic to leads.

Key Responsibilities:

  • Marketing Strategy: Develop and implement comprehensive marketing strategies to drive business growth and improve brand awareness.
  • SEO/SEM: Utilize expertise in SEO and Google AdWords best practices to improve search rankings and visibility, and drive web traffic.
  • Creative Content: Create high-quality, engaging content across various digital channels to drive customer engagement and conversion.
  • Brand Identity: Develop and maintain a strong brand identity across digital channels, ensuring consistency and cohesion.
  • Website Architecture: Collaborate with the development team to design and implement website architecture and design that aligns with business objectives.
  • Content Calendar: Create and manage quarterly and monthly content calendars to ensure timely and relevant content delivery.
  • Trade Shows: Assist with organizing and executing trade shows and other marketing events to showcase our products and services.
  • Performance Analysis: Monitor and analyze campaign effectiveness, providing data-driven insights to inform future marketing strategies.

What We Offer:

  • Competitive Salary and Benefits: We offer a competitive salary and benefits package, with performance-based bonuses.
  • Flexible Work Environment: Enjoy a flexible work environment, with hybrid working options.

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