Digital Media Strategist
4 weeks ago
Job Title: Digital Media Strategist
Job Summary:
We are seeking a highly skilled Digital Media Strategist to lead our media buying and planning efforts for NEXT UK. The successful candidate will be responsible for developing and executing a comprehensive media strategy that drives profitable sales growth and maximizes the acquisition of new customers.
Key Responsibilities:
- Develop and implement a media strategy that aligns with business objectives
- Manage and optimize media campaigns across multiple channels, including paid search, social, and display
- Analyze campaign performance and provide insights to inform future media planning and buying decisions
- Collaborate with cross-functional teams to ensure seamless execution of media campaigns
- Stay up-to-date with the latest industry trends and innovations to ensure NEXT remains a market leader in digital marketing
Requirements:
- Proven experience in digital media planning and buying, with a strong understanding of paid search, social, and display advertising
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Ability to think strategically and make data-driven decisions
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