Digital Media Strategist

3 days ago

Leicester, Leicester, United Kingdom Forward Role Full time
Job Title: Head of Media Buying and Planning

Job Summary:
Forward Role is seeking a highly skilled and experienced Head of Media Buying and Planning to join our team. As a key member of our marketing department, you will be responsible for developing and leading the operational management of all digital media activities.

Key Responsibilities:

• Develop and implement strategies for digital advertising
• Drive planning, creation, and optimization of media campaigns, primarily performance media focused
• Utilize first-party customer and product data to personalize campaigns and improve channel performance
• Analyze and optimize all elements of advertising creative, from marketing message to ad template to layouts of individual components, to improve customer engagement and purchases from advertising
• Lead cross-channel reporting to inform key stakeholders and optimize future activity and improve budget allocation decisions
• Identify opportunities for further growth in channel performance while maintaining profitability
• Manage relationships with media agencies and key partners
• Stay up-to-date with the latest innovations in digital media to enable a market-leading position in digital marketing

Requirements:

• Experience in managing large and complex Paid Search or Paid Social campaigns
• Experience of managing budgets of £30m+
• Results-oriented, highly focused on hitting business targets and profitable sales growth
• Strong ability to think strategically across all channels - search, social, programmatic, CTV, digital direct, DOOH, offline, etc.
• Ability to make strategic budget recommendations based on business objectives
• Expert-level experience ideally within 2 platforms with strong hands-on experience (i.e., Social and Search) with a strong working knowledge of the larger media landscape
• Strong understanding of the media activation process - including ad servers, tracking, taxonomy, etc.
• Strong working knowledge of ad platforms such as Google Media Platform
• Ability to analyze insights and translate them into recommendations
• Team player - relationship building skills internally and externally with the ability to quickly establish strong working relationships

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