Digital Media Strategist
6 days ago
Job Title: Head of Paid Media Buying and Planning
Job Summary:
We are seeking a highly skilled and experienced Head of Paid Media Buying and Planning to join our team at NEXT. As a key member of our eCommerce department, you will be responsible for developing and leading the operational management of our digital media activities.
Key Responsibilities:
- Develop and implement a comprehensive digital media strategy to maximize profitable acquisition of new customers and generate sales from existing customers.
- Drive planning, creation, and optimization of media campaigns primarily focused on performance media for NEXT UK.
- Utilize first-party customer and product data to personalize campaigns and improve channel performance.
- Lead cross-channel reporting to inform key stakeholders and optimize future activity and budget allocation decisions.
- Manage relationships with media agencies and key partners.
- Stay up-to-date with the latest innovations in digital media to enable NEXT to develop a market-leading position in digital marketing.
Requirements:
- Experience in managing large and complex Paid Search/Paid Social campaigns.
- Experience of managing budgets of £30m+.
- Results-oriented, highly focused on hitting business targets and profitable sales growth.
- Strong ability to think strategically across all channels.
- Expert-level experience ideally within 2 platforms with strong hands-on experience.
About NEXT:
At NEXT, we are committed to delivering exceptional customer experiences and driving profitable sales growth through innovative digital marketing strategies.
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