Digital Media Strategist

6 days ago


Leicester, Leicester, United Kingdom NEXT Full time

Job Title: Head of Paid Media Buying and Planning

Job Summary:

We are seeking a highly skilled and experienced Head of Paid Media Buying and Planning to join our team at NEXT. As a key member of our eCommerce department, you will be responsible for developing and leading the operational management of our digital media activities.

Key Responsibilities:

  • Develop and implement a comprehensive digital media strategy to maximize profitable acquisition of new customers and generate sales from existing customers.
  • Drive planning, creation, and optimization of media campaigns primarily focused on performance media for NEXT UK.
  • Utilize first-party customer and product data to personalize campaigns and improve channel performance.
  • Lead cross-channel reporting to inform key stakeholders and optimize future activity and budget allocation decisions.
  • Manage relationships with media agencies and key partners.
  • Stay up-to-date with the latest innovations in digital media to enable NEXT to develop a market-leading position in digital marketing.

Requirements:

  • Experience in managing large and complex Paid Search/Paid Social campaigns.
  • Experience of managing budgets of £30m+.
  • Results-oriented, highly focused on hitting business targets and profitable sales growth.
  • Strong ability to think strategically across all channels.
  • Expert-level experience ideally within 2 platforms with strong hands-on experience.

About NEXT:

At NEXT, we are committed to delivering exceptional customer experiences and driving profitable sales growth through innovative digital marketing strategies.



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