Digital Media Lead

3 days ago


Leicester, Leicester, United Kingdom Forward Role Full time

We are seeking an exceptional Digital Media Lead to drive profitable growth across our digital media channels. This is a pivotal role that will lead the operational management of all digital media activities, with a focus on maximizing the acquisition of new customers and generating sales through key media channels.

Key Responsibilities
  • Develop and implement strategy for digital advertising, driving profitable sales through media activations
  • Lead planning, creation, and optimization of media campaigns, primarily performance media focused
  • Analyze and utilize first-party customer and product data to personalize campaigns and improve channel performance
  • Continuously analyze and optimize advertising creative elements to improve customer engagement and purchases
  • Lead cross-channel reporting to inform stakeholders and optimize future activity

In this role, you will have the opportunity to work closely with media agencies and key partners, staying up-to-date with the latest innovations in digital media. You will be responsible for delivering sales and new customer targets within allocated budgets, continuously looking for opportunities to drive profitable sales by investing in more media.

Requirements
  • Experience in managing large and complex paid search/paid social campaigns
  • Proven ability to manage budgets of £30m+
  • Results-oriented and highly focused on hitting business targets and profitable sales growth
  • Strong strategic thinking across all channels, including search, social, programmatic, CTV, digital direct, DOOH, offline, etc.
  • Ability to make strategic budget recommendations based on business objectives

This is an excellent opportunity to join Forward Role as a Digital Media Lead and contribute to our continued success. We offer a competitive salary package, estimated to be around £80,000-£110,000 per annum, depending on experience. If you are a motivated and results-driven individual with a passion for digital media, we encourage you to apply.



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