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Lead CRM Strategist

2 months ago

Lancashire, United Kingdom Hakim Group Full time

At Hakim Group, we pride ourselves on being a united network of Optical practices throughout the UK and Ireland. A position with us offers a unique blend of empowerment, creativity, and steadfast support, ensuring a fulfilling career journey. We invite you to join us as our Lead CRM Strategist and play a pivotal role in our ongoing success and innovation.

Employee Benefits:

  • Dynamic events calendar that promotes a lively workplace atmosphere
  • Comprehensive health plan focused on employee wellness
  • Access to a financial flexibility fund for added assistance
  • Exclusive rewards portal featuring various benefits and offers
  • A nurturing and growing team environment

Role Overview:

The Customer Relationship Management function is vital at Hakim Group, and this position will focus on establishing effective processes to engage with our clientele. You will primarily manage recall and lapsed customer initiatives, emphasizing campaign effectiveness.

Main Responsibilities:

  • Manage CRM initiatives to enhance bookings and foster customer loyalty
  • Work alongside the Head of CRM/Marketing to elevate campaign standards
  • Guide and mentor the team
  • Identify data-driven opportunities and refine reporting methods
  • Improve CRM processes for greater efficiency
  • Design customer journeys tailored for Hakim Group

Ideal Candidate Profile:

We seek individuals with a background in CRM, who are adept at data analysis and strategic decision-making. Experience in the optical sector is advantageous but not mandatory. Strong communication, organizational, and technical skills are crucial for success in this role.