Head of CRM Strategy

1 week ago


Lancashire, United Kingdom som3 Recruitment Full time
Job Description

Role: Head of CRM

Salary: £65k+ with company performance bonus on top

Location: Flexible hybrid working

Company Overview:

As a leading automotive leasing company, we are revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are seeking a dynamic Head of CRM to drive growth in our new and used car retail segments.

The successful candidate will play a crucial role in driving growth through top-tier B2C/D2C and B2B marketing campaigns. They will be an integral part of the marketing leadership team, collaborating closely with other departments, particularly acquisition. Their mission will be to enhance engagement, interest, and sales through tailored prospect lifecycle nurture campaigns aligned with our customer journeys.

Key Responsibilities:

  • Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention.
  • Lead the CRM team, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with various teams on ideation, content, asset requirements, and successful campaign launches.
  • Analyze and report on all CRM activities, focusing on targets that align with business goals.
  • Develop strategies to enhance lifetime customer value (LCV) and support business growth.
  • Manage all CRM channels, creating and activating effective campaign plans for target audiences.
  • Support our omnichannel customer experience by working with business stakeholders, both internally and externally.
  • Utilize CRM tools and data analytics to gain customer insights and enhance the customer journey.
  • Stay updated on industry trends and best practices, continually seeking opportunities for innovation and improvement.

Requirements:

  • Proven experience in CRM leadership with a track record of driving growth within the Automotive Industry
  • Expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales through CRM activities.
  • Strong leadership skills with the ability to inspire and motivate a team towards common goals.
  • Exceptional problem-solving abilities, with a keen eye for detail and a continuous improvement mindset.
  • Proficiency in articulating technical or digital requirements to enhance CRM.
  • A growth mindset with a passion for innovation, generating new ideas.
  • Excellent communication and interpersonal skills, capable of building strong internal and external relationships.

Benefits:

  • Lunch on us upon passing probation.
  • Departmental incentives.
  • Social events.
  • Additional day of annual leave and £100 meal after 2 years of service.
  • Two additional days of annual leave and access to private healthcare after 5 years of service.
  • Three additional days of annual leave and a voucher after 10 years of service.
  • Employee of the Quarter scheme.
  • Refer a Friend scheme.
  • Up to four early finishes or late starts per year.
  • Internal development and progression opportunities.
  • Senior account manager status.
  • Eye care vouchers.
  • Access to BEN, the employee wellbeing support service.

We are excited to welcome a new Head of CRM to our forward-thinking team


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