Head of Customer Relationship Management

2 weeks ago

Lancashire, United Kingdom som3 Recruitment Full time £65,000
Role:

Head of CRM

As the Head of CRM, you will play a pivotal role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns. You'll be an integral part of the marketing leadership team, collaborating closely with other departments, particularly acquisition.

Responsibilities:
  • Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention.
  • Lead the CRM team, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with various teams on ideation, content, asset requirements, and successful campaign launches.
  • Analyze and report on all CRM activities, focusing on targets that align with business goals.
  • Develop strategies to enhance lifetime customer value (LCV) and support business growth.
  • Manage all CRM channels, creating and activating effective campaign plans for target audiences.
  • Support our omnichannel customer experience by working with business stakeholders, both internally and externally.
  • Utilize CRM tools and data analytics to gain customer insights and enhance the customer journey.
  • Stay updated on industry trends and best practices, continually seeking opportunities for innovation and improvement.
Your Profile:
  • Proven experience in CRM leadership with a track record of driving growth within the Automotive Industry.
  • Expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales through CRM activities.
  • Strong leadership skills with the ability to inspire and motivate a team towards common goals.
  • Exceptional problem-solving abilities, with a keen eye for detail and a continuous improvement mindset.
  • Proficiency in articulating technical or digital requirements to enhance CRM.
  • A growth mindset with a passion for innovation, generating new ideas.
  • Excellent communication and interpersonal skills, capable of building strong internal and external relationships.
Benefits:
  • Lunch on us upon passing probation.
  • Departmental incentives.
  • Social events.
  • Additional day of annual leave and £100 meal after 2 years of service.
  • Two additional days of annual leave and access to private healthcare after 5 years of service.
  • Three additional days of annual leave and a voucher after 10 years of service.
  • Employee of the Quarter scheme.
  • Refer a Friend scheme.
  • Up to four early finishes or late starts per year.
  • Internal development and progression opportunities.
  • Senior account manager status.
  • Eye care vouchers.
  • Access to BEN, the employee wellbeing support service.

We look forward to welcoming a new Head of CRM to our forward-thinking team.

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