Head of CRM

3 months ago


Lancashire, United Kingdom som3 Recruitment Full time

Role: Head of CRM

Salary: £65k+ with company performance bonus on top

Location: Blackburn, Lancashire (flexible hybrid working)




Company Overview:

Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are looking for a dynamic Head of CRM to join our team.

As the Head of CRM, you will play a crucial role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns. You’ll be an integral part of the marketing leadership team, collaborating closely with other departments, particularly acquisition. Your mission will be to enhance engagement, interest, and sales through tailored prospect lifecycle nurture campaigns aligned with our customer journeys.




Responsibilities:

  • Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention.
  • Lead the CRM team, currently comprising one other person, with potential for expansion under your direction, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with various teams on ideation, content, asset requirements, and successful campaign launches.
  • Analyze and report on all CRM activities, focusing on targets that align with business goals.
  • Develop strategies to enhance lifetime customer value (LCV) and support business growth.
  • Manage all CRM channels, creating and activating effective campaign plans for target audiences.
  • Support our omnichannel customer experience by working with business stakeholders, both internally and externally.
  • Utilize CRM tools and data analytics to gain customer insights and enhance the customer journey.
  • Stay updated on industry trends and best practices, continually seeking opportunities for innovation and improvement.
  • Experience with CDPs like Segment and CRM platforms such as Mailjet and Mautic is ideal but not mandatory.



Your Profile:

  • Proven experience in CRM leadership with a track record of driving growth within the Automotive Industry
  • Expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales through CRM activities.
  • Strong leadership skills with the ability to inspire and motivate a team towards common goals.
  • Exceptional problem-solving abilities, with a keen eye for detail and a continuous improvement mindset.
  • Proficiency in articulating technical or digital requirements to enhance CRM.
  • A growth mindset with a passion for innovation, generating new ideas.
  • Excellent communication and interpersonal skills, capable of building strong internal and external relationships.



Benefits:

  • Lunch on us upon passing probation.
  • Departmental incentives.
  • Social events.
  • Additional day of annual leave and £100 meal after 2 years of service.
  • Two additional days of annual leave and access to private healthcare after 5 years of service.
  • Three additional days of annual leave and a voucher after 10 years of service.
  • Employee of the Quarter scheme.
  • Refer a Friend scheme.
  • Up to four early finishes or late starts per year.
  • Internal development and progression opportunities.
  • Senior account manager status.
  • Eye care vouchers.
  • Access to BEN, the employee wellbeing support service.



We look forward to welcoming a new Head of CRM to our forward-thinking team


  • Head of CRM

    7 days ago


    Lancashire, United Kingdom som3 Recruitment Full time

    Job Title: Head of CRMJob Summary:We are seeking a highly skilled Head of CRM to lead our customer relationship management efforts and drive growth in our new and used car retail segments. The ideal candidate will have a proven track record of success in CRM leadership and a deep understanding of the automotive industry.Key Responsibilities:Develop and...

  • Head of CRM

    3 months ago


    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Head of CRM

    2 months ago


    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Head of CRM

    2 months ago


    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...


  • Lancashire, United Kingdom som3 Recruitment Full time

    Job DescriptionRole: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Flexible hybrid workingCompany Overview:As a leading automotive leasing company, we are revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are seeking a...


  • Lancashire, United Kingdom som3 Recruitment Full time £65,000

    Head of CRM Job DescriptionAt som3 Recruitment, we are seeking a highly skilled and experienced Head of CRM to join our team. As a key member of our organization, you will play a crucial role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns.Key Responsibilities:Develop and execute a CRM strategy...


  • Lancashire, United Kingdom som3 Recruitment Full time £65,000

    Head of CRM Job DescriptionAs a key member of our team, you will play a crucial role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns. Your expertise in CRM leadership will be instrumental in developing, articulating, and executing a CRM strategy to nurture prospects and increase conversion rates...


  • Lancashire, United Kingdom som3 Recruitment Full time

    Head of CRM Job DescriptionWe are seeking a highly skilled Head of CRM to lead our customer relationship management efforts and drive growth in our new and used car retail segments.Responsibilities:Develop and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention.Lead the CRM team and foster a culture of...


  • Lancashire, United Kingdom som3 Recruitment Full time

    Head of CRM Job DescriptionRole: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:At som3 Recruitment, we're revolutionizing the driving experience through cutting-edge technology and design. We're committed to delivering innovative and adaptable leasing solutions and are...


  • Lancashire, United Kingdom som3 Recruitment Full time

    Head of CRM Job DescriptionRole: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:At som3 Recruitment, we're revolutionizing the driving experience through cutting-edge technology and design. We're committed to delivering innovative and adaptable leasing solutions and are...


  • Lancashire, United Kingdom som3 Recruitment Full time £65,000

    Role:Head of CRMAs the Head of CRM, you will play a pivotal role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns. You'll be an integral part of the marketing leadership team, collaborating closely with other departments, particularly acquisition.Responsibilities:Develop, articulate, and execute a...


  • Lancashire, United Kingdom som3 Recruitment Full time

    **Key Responsibilities:**Develop and execute a CRM strategy to nurture prospects and enhance conversion rates for new acquisition and retention.Lead the CRM team, collaborating closely with other departments, and foster a culture of innovation and excellence.Collaborate with various teams on ideation, content, and asset requirements, and launch successful...

  • Account Manager

    1 month ago


    Lancashire, United Kingdom Cast UK Limited Full time

    Account Manager Preston 31,000 + Commission + Benefits Cast UK are currently seeking a talented Account Manager to join the Sales team of an exciting and growing, private equity backed business based in Preston. Reporting into the Head of Sales, you will account manage a number of accounts covering various sectors such as food & beverages, health & beauty,...


  • Preston, Lancashire, United Kingdom Cast UK Limited Full time €31,000

    Account Manager Cast UK are currently seeking a talented Account Manager to join the Sales team of an exciting and growing, private equity backed business based in Preston. Reporting into the Head of Sales, you will account manage a number of accounts covering various sectors such as food & beverages, health & beauty, and pet care. 5 days, Mon - Thurs 8am -...

  • Account Manager

    1 month ago


    Preston, Lancashire, United Kingdom Cast UK Limited Full time €31,000

    Account Manager Preston £31,000 + Commission + Benefits Cast UK are currently seeking a talented Account Manager to join the Sales team of an exciting and growing, private equity backed business based in Preston. Reporting into the Head of Sales, you will account manage a number of accounts covering various sectors such as food & beverages, health &...


  • South Ribble, Lancashire, United Kingdom MERJE Full time €50,000 - €60,000

    Call Centre Manager Preston, Full time in office. £This pivotal role requires a visionary leader with a proven track record in managing large-scale call centre operations and driving performance improvements. This role offers a competitive salary, benefits package, and career growth opportunities in a fast-paced environment. Minimum 10 years'...


  • Rossendale, Lancashire, United Kingdom Pimlico Confectioners Full time €24,000

    Pimlico Confectioners is looking for a Junior Sales Account to join the team. With a portfolio of 2 brands (1) Jellies and Gummies, (2) Chocolates, listed in Supermarkets, Independents and trade in the EU and International markets, the brand/team requires someone passionate, energetic and fun to be part of the growth. Competitive salary, depending on the...


  • Padiham, Lancashire, United Kingdom Rotherwood Full time €25,000 - €28,000

    This dynamic and varied role will see you playing a key part in both business development and operations, ensuring exceptional service for customers throughout their journey. The company is dedicated to providing reliable, high-quality vehicle rental solutions and is recognized as one of the fastest-growing businesses in the UK. As an Account Manager, you...


  • Rossendale, Lancashire, United Kingdom Pimlico Confectioners Full time €24,000

    About us Pimlico Confectioners is looking for a Junior Sales Account to join the team. With a portfolio of 2 brands (1) Jellies and Gummies, (2) Chocolates, listed in Supermarkets, Independents and trade in the EU and International markets, the brand/team requires someone passionate, energetic and fun to be part of the growth. Competitive salary, depending...


  • Blackpool, Lancashire, United Kingdom Eileen Richards Recruitment Full time €30,000

    Business Development Manager £30,000p.a. + uncapped commission GUARENTEE of £60k min in first 12 months Covering Blackpool & Preston Are you an experienced sales professional with a proven track record of hunting new business?Do you possess a consultative ‘value based’ sales approach?Are you looking to work for an established organisation that is...