Head of CRM

1 month ago

Lancashire, United Kingdom som3 Recruitment Full time

Role: Head of CRM

Salary: £65k+ with company performance bonus on top

Location: Blackburn, Lancashire (flexible hybrid working)




Company Overview:

Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are looking for a dynamic Head of CRM to join our team.

As the Head of CRM, you will play a crucial role in driving growth in our new and used car retail segments through top-tier B2C/D2C and B2B marketing campaigns. You’ll be an integral part of the marketing leadership team, collaborating closely with other departments, particularly acquisition. Your mission will be to enhance engagement, interest, and sales through tailored prospect lifecycle nurture campaigns aligned with our customer journeys.




Responsibilities:

  • Develop, articulate, and execute a CRM strategy to nurture prospects and increase conversion rates for new acquisition and retention.
  • Lead the CRM team, currently comprising one other person, with potential for expansion under your direction, fostering a culture of collaboration, innovation, and excellence.
  • Collaborate with various teams on ideation, content, asset requirements, and successful campaign launches.
  • Analyze and report on all CRM activities, focusing on targets that align with business goals.
  • Develop strategies to enhance lifetime customer value (LCV) and support business growth.
  • Manage all CRM channels, creating and activating effective campaign plans for target audiences.
  • Support our omnichannel customer experience by working with business stakeholders, both internally and externally.
  • Utilize CRM tools and data analytics to gain customer insights and enhance the customer journey.
  • Stay updated on industry trends and best practices, continually seeking opportunities for innovation and improvement.
  • Experience with CDPs like Segment and CRM platforms such as Mailjet and Mautic is ideal but not mandatory.



Your Profile:

  • Proven experience in CRM leadership with a track record of driving growth within the Automotive Industry
  • Expertise in lifetime customer value, prospect nurturing, lead generation, and eCommerce sales through CRM activities.
  • Strong leadership skills with the ability to inspire and motivate a team towards common goals.
  • Exceptional problem-solving abilities, with a keen eye for detail and a continuous improvement mindset.
  • Proficiency in articulating technical or digital requirements to enhance CRM.
  • A growth mindset with a passion for innovation, generating new ideas.
  • Excellent communication and interpersonal skills, capable of building strong internal and external relationships.



Benefits:

  • Lunch on us upon passing probation.
  • Departmental incentives.
  • Social events.
  • Additional day of annual leave and £100 meal after 2 years of service.
  • Two additional days of annual leave and access to private healthcare after 5 years of service.
  • Three additional days of annual leave and a voucher after 10 years of service.
  • Employee of the Quarter scheme.
  • Refer a Friend scheme.
  • Up to four early finishes or late starts per year.
  • Internal development and progression opportunities.
  • Senior account manager status.
  • Eye care vouchers.
  • Access to BEN, the employee wellbeing support service.



We look forward to welcoming a new Head of CRM to our forward-thinking team

  • Head of CRM

    3 weeks ago

    Lancashire, United Kingdom som3 Recruitment Full time €65,000

    Role: Head of CRM Salary: £65k+ with company performance bonus on top Location: Blackburn, Lancashire (flexible hybrid working) Company Overview: Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions...

  • Head of CRM

    3 weeks ago

    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Head of CRM

    2 months ago

    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Head of CRM

    3 weeks ago

    Lancashire, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Head of CRM

    1 month ago

    Lancashire, UK, North West England, United Kingdom som3 Recruitment Full time

    Role: Head of CRMSalary: £65k+ with company performance bonus on topLocation: Blackburn, Lancashire (flexible hybrid working)Company Overview:Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are...

  • Dynamics CRM

    3 weeks ago

    Lancashire, United Kingdom som3 Recruitment Full time €65,000

    Role: Head of CRM Salary: £65k+ with company performance bonus on top Blackburn, Lancashire (flexible hybrid working) Join a leading automotive leasing company that is revolutionizing the driving experience through cutting-edge technology and design. We are committed to delivering innovative and adaptable leasing solutions and are looking for a...

  • Lead CRM Specialist

    3 weeks ago

    Lancashire, United Kingdom Hakim Group Full time

    At Hakim Group, we pride ourselves on being a united network of Optical practices throughout the UK and Ireland. A career with us is not just a job; it’s an opportunity to be part of a dynamic environment that encourages empowerment, creativity, and steadfast support, ensuring a fulfilling professional journey. As our Lead CRM Specialist, you will play a...

  • Lead CRM Strategist

    3 weeks ago

    Lancashire, United Kingdom Hakim Group Full time

    At Hakim Group, we pride ourselves on being a united network of Optical practices throughout the UK and Ireland. A position with us offers a unique blend of empowerment, creativity, and steadfast support, ensuring a fulfilling career journey. We invite you to join us as our Lead CRM Strategist and play a pivotal role in our ongoing success and...

  • Senior CRM Executive job in Darwen

    3 months ago

    Lancashire, United Kingdom Hakim Group Full time

    Joining Hakim Group means becoming part of a close-knit family of independent Optical practices across the UK and Ireland. A career where empowerment, innovation, and unwavering support create a truly fulfilling experience. A career that’s not just fulfilling but a bit like joining a secret club of the happiest eye-care professionals. Join us at...

  • Head of Program Management

    2 weeks ago

    Skelmersdale, Lancashire, United Kingdom Conexus MedStaff Full time

    Head of Delivery & PMO Location: Skelmersdale, 2/3 days per week on site Reports to: IT Director About Us Conexus MedStaff hires quality healthcare professionals looking to achieve their career goals of practicing in the US while supporting the healthcare staffing shortage in America. As a leading international organisation, our experienced Conexus...

  • Head of Program Management

    2 weeks ago

    Skelmersdale, Lancashire, United Kingdom Conexus MedStaff Full time

    Head of Delivery & PMO Location: Skelmersdale, 2/3 days per week on site Reports to: IT Director About Us Conexus MedStaff hires quality healthcare professionals looking to achieve their career goals of practicing in the US while supporting the healthcare staffing shortage in America. As a leading international organisation, our experienced Conexus...

  • Head of Digital Business

    5 days ago

    Lancashire, United Kingdom Peregrine Full time

    Role Description As the Head of Digital Business Value Stream the role plays a pivotal part in driving the digital enablement of the organisation. As we scale up the progamme and develop future operating constructs this role is responsible for the delivery of the digital business experience for all users across an international partnership. The role holder...

  • Data Excel Co-ordinator

    2 weeks ago

    Kirkham, Lancashire, United Kingdom Inspired PLC Full time

    Inspired Energy Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors. To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By...

  • Data Excel Co-ordinator

    3 weeks ago

    Kirkham, Lancashire, United Kingdom Inspired PLC Full time

    Inspired Energy Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors. To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By...

  • Senior Management Consulting

    2 weeks ago

    Skelmersdale, Lancashire, United Kingdom Conexus MedStaff Full time

    Head of Delivery & PMO Skelmersdale, 2/3 days per week on site Conexus MedStaff hires quality healthcare professionals looking to achieve their career goals of practicing in the US while supporting the healthcare staffing shortage in America. As the Head of Delivery/Program Management , you will be responsible for overseeing all IT business...

  • Senior Management Consulting

    2 weeks ago

    Skelmersdale, Lancashire, United Kingdom Conexus MedStaff Full time

    Head of Delivery & PMO Skelmersdale, 2/3 days per week on site Conexus MedStaff hires quality healthcare professionals looking to achieve their career goals of practicing in the US while supporting the healthcare staffing shortage in America. As the Head of Delivery/Program Management , you will be responsible for overseeing all IT business...

  • Water Data Coordinator

    2 weeks ago

    Kirkham, Lancashire, United Kingdom Inspired PLC Full time

    Inspired Energy Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors. To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By...

  • Water Data Coordinator

    3 weeks ago

    Kirkham, Lancashire, United Kingdom Inspired PLC Full time

    Inspired Energy Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors. To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By...

  • Executive Assistant

    2 weeks ago

    Marton, Lancashire, United Kingdom Department of Work & Pensions Full time

    Pay up to £36,545 plus 28.97% employer pension contributions, hybrid working, working, flexible hours, and great work life balance.DWP. Digital with Purpose.We are looking for a Director's Support Manager to join a busy and complex area of DWP Digital and support our Senior Leadership Team as we deliver a massive transformation of public services.DWP is the...

  • Data Engineer

    2 weeks ago

    Carnforth, Lancashire, United Kingdom DesScanlanITRecruitment Full time €60,000

    Data Engineer – to £60k – Hybrid working North Lancs Are you a hands-on Data Engineer who can deliver from data optimisation and structure through to surfacing BI in easy-to-understand visualisations? Do you like to develop and implement Data Marts for colleague BI self-service? Can you lead, plan and structure projects where data is the key...