Digital Growth Specialist

7 days ago


Londonderry, United Kingdom Kofax Full time

About the Role:

Kofax is seeking an experienced and results-driven Growth Marketing Manager to join our global team.

Key Responsibilities:

  • Develop and execute comprehensive account-based marketing (ABM) campaigns that align with business goals and target audience needs.
  • Plan, coordinate, and manage ABM campaigns, including digital marketing, content marketing, events, and BDR outreach.
  • Identify and segment key target accounts and personas in collaboration with the sales team.
  • Create and deliver personalized marketing content and messages tailored to the needs and pain points of target accounts, leveraging ABM tools and technology.
  • Coordinate the implementation of marketing campaigns across multiple channels, including digital, social media, email, content, and online events.
  • Work closely with internal teams and external vendors to produce high-quality marketing materials and assets.
  • Monitor and analyze ABM campaign performance metrics to assess effectiveness and ROI.
  • Conduct A/B testing and other optimization techniques to improve campaign performance.

Requirements:

  • Bachelor's degree (or higher) in business or marketing-related field.
  • 3-5+ years of marketing experience, with a focus on B2B lead generation in a software or similar technology company.
  • Proficient in search traffic sources, marketing attribution tools, webinar technology, and marketing automation platforms.
  • Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.


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