Growth Marketing Strategist

2 months ago

Londonderry, United Kingdom Tungsten Automation Corporation Full time
About Tungsten Automation Corporation

Tungsten Automation Corporation is a leading provider of innovative automation solutions. We are seeking an experienced and results-driven Growth Marketing Manager - ABM to join our global team.

Job Summary

The ideal candidate will have experience in developing, implementing, and optimizing highly-targeted marketing strategies that focus on specific accounts and prospects. This role requires a strategic thinker with an understanding of ABM principles, strong communication skills, and the ability to collaborate effectively with sales, product, and marketing teams.

Key Responsibilities
  • Develop and Execute Comprehensive ABM Campaigns

Develop and execute comprehensive account-based marketing (ABM) campaigns that align with business goals and target audience needs.

Plan, Coordinate, and Manage ABM Campaigns

Plan, coordinate, and manage ABM campaigns, including digital marketing, content marketing, events, and BDR outreach.

Identify and Segment Key Target Accounts

Identify and segment key target accounts and personas in collaboration with the sales team.

Create and Deliver Personalized Marketing Content

Create and deliver personalized marketing content and messages tailored to the needs and pain points of target accounts, leveraging ABM tools and technology.

Coordinate Marketing Campaigns Across Multiple Channels

Coordinate the implementation of marketing campaigns across multiple channels, including digital, social media, email, content, and online events.

Work with Internal Teams and External Vendors

Work closely with internal teams and external vendors to produce high-quality marketing materials and assets.

Monitor and Analyze ABM Campaign Performance

Monitor and analyze ABM campaign performance metrics to assess effectiveness and ROI.

Conduct A/B Testing and Optimization

Conduct A/B testing and other optimization techniques to improve campaign performance.

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