Marketing Assistant Manager
3 weeks ago
Oxford University Press is recognized as the largest university press globally, with a profound understanding of local requirements and a commitment to adapting resources to meet the diverse needs of communities and societies. Our collaborations with researchers, educators, and technology partners enable us to stay at the forefront of evolving knowledge-sharing methods worldwide.
Role Overview
We are seeking a skilled marketing professional to become a vital part of our dynamic Product Marketing team within the English Language Teaching division. This role is pivotal in supporting the marketing lifecycle of the Oxford Test of English. By leveraging insights into customer needs, market trends, and competitive landscapes, you will assist in formulating effective marketing strategies and initiatives that drive growth and fulfill business goals.
Key Responsibilities
- Contribute to the creation of marketing strategies and plans for the Oxford Test of English, collaborating closely with various marketing teams, including web, CRM, email, data, campaigns, events, and community.
- Assist in developing compelling customer value propositions to ensure our offerings meet market demands and distinguish themselves from competitors.
- Collaborate with the Assessment Marketing team to craft impactful messaging and content for emails, websites, and landing pages.
- Support competitor analysis efforts to guide product development and marketing strategies.
- Help create and monitor sales enablement tools, ensuring they are effectively uploaded to the sales enablement platform.
- Implement and track marketing tactics, including web pages and emails, throughout the customer journey, while also supporting both in-person and virtual events.
- Work alongside cross-functional teams, including product development, research, regional teams, and customer support, to ensure successful product launches and ongoing enhancements.
- Analyze marketing performance metrics to optimize outcomes and return on investment.
- Monitor product performance and gather customer feedback to identify areas for improvement.
- Manage the allocated budget for marketing initiatives.
Candidate Profile
To excel in this position, candidates should ideally possess:
Essential Skills:
- Experience in marketing products and services within both B2B and B2C environments.
- Strong understanding of marketing principles, including segmentation, targeting, positioning, and lifecycle marketing.
- Proficiency in digital marketing channels such as email, automation, web, and CRM.
- Exceptional copywriting abilities across various platforms.
- Strong interpersonal, presentation, and communication skills, both written and verbal.
Desirable Skills:
- Familiarity with sales enablement platforms.
- Knowledge of the English Language Teaching, education, or assessment sectors.
- Experience in marketing to diverse global audiences.
- Proficiency in tools such as Canva, Click Up, and Sprinklr.
Benefits
At Oxford University Press, we prioritize work-life balance, offering 25 days of annual leave that increases with tenure, in addition to public holidays and a three-day closure during the Christmas period. We are open to discussing flexible working arrangements based on the role. Our organization boasts a variety of active employee networks and societies.
We enhance your financial well-being by contributing up to 12% to your pension, providing access to loans and savings schemes through our partnership with Salary Finance, and offering travel-to-work schemes along with numerous local discounts.
For more details on our rewards and recognition initiatives, please refer to our dedicated page.
Diversity Commitment
We are dedicated to fostering diversity within our workforce and ensuring an inclusive environment where all individuals can thrive. We strive to employ a workforce that reflects the diverse markets we serve.
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