Marketing and Brand Strategy Manager

7 days ago


London, Greater London, United Kingdom Lyca Mobile Group Full time
About the Role

We are seeking a highly skilled Brand and Marketing Manager to join our team at Lyca Mobile Group. As a key member of our marketing team, you will be responsible for driving the development and execution of our brand and marketing strategies.

Key Responsibilities
  • Work closely with our Chief Marketing Officer to develop and implement brand and marketing strategies that align with our business objectives.
  • Collaborate with our brand, design, digital, product, sales, and in-country teams to ensure all communications and marketing efforts are aligned and effective.
  • Develop and manage the production of marketing assets, including radio, out-of-home, in-store, digital, and more.
  • Manage the development of landing pages to support campaigns, ensuring they are on-brand and optimized for conversions.
  • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing activities and drive continuous improvement.
Requirements
  • 5+ years of experience in brand management and marketing, preferably in the telecoms industry.
  • Demonstrated experience in managing successful campaigns across multiple markets.
  • Extensive experience in briefing and managing designers, creatives, and agencies.
  • Excellent communication, presentation, and reporting skills.
  • A flair for words and a keen eye for detail.
  • A deep understanding of the customer journey and how to create engaging experiences across all touchpoints.
  • Experience in managing legal and compliance issues across marketing materials.
  • Excellent project management, communication, and collaboration skills.
  • Analytical and strategic thinking skills, with the ability to use data and insights to drive effective decision-making.


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