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Brand Marketing Manager
2 months ago
We are seeking a highly skilled Brand Marketing Manager to join our team at GOAT Interactive. As a key member of our marketing department, you will be responsible for developing and executing brand strategies across our target markets.
Key Responsibilities- Develop and implement brand marketing strategies to drive targeting, positioning, and marketing objectives across 18 African markets.
- Collaborate with local stakeholders to plan and deliver brand marketing campaigns.
- Brief and coordinate advertising material with our in-house design team.
- Manage local marketing budgets in conjunction with country management and finance.
- Own quantitative and qualitative competitive insights to inform marketing decisions.
- Provide monthly reporting on user behavior and commercial metrics.
- Conduct quarterly reporting on brand health metrics.
- Proven experience in brand management or marketing, with a minimum of 3 years in a similar role.
- Fluency in either French or Portuguese is required.
- Experience in managing above-the-line marketing channels, including TV, outdoor, radio, and brand display.
- Creative copywriting skills and effective campaign briefing.
- Proven project management experience, with the ability to deliver on challenging timelines.
- Analytical thinker with strong written and verbal communication skills.
- Commercial and ROI-driven mindset, with an entrepreneurial and out-of-the-box approach.
- Team player with a can-do attitude.
- Experience working on tier 1 brands across prominent advertising industries.
- Experience in sports betting and/or gaming.
- Passion for football and sports.
- Proficiency in both Portuguese and/or French.