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Brand Marketing Manager

2 months ago


London, Greater London, United Kingdom GOAT Interactive Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team at GOAT Interactive. As a key member of our marketing department, you will be responsible for developing and executing brand strategies across our target markets.

Key Responsibilities
  • Develop and implement brand marketing strategies to drive targeting, positioning, and marketing objectives across 18 African markets.
  • Collaborate with local stakeholders to plan and deliver brand marketing campaigns.
  • Brief and coordinate advertising material with our in-house design team.
  • Manage local marketing budgets in conjunction with country management and finance.
  • Own quantitative and qualitative competitive insights to inform marketing decisions.
  • Provide monthly reporting on user behavior and commercial metrics.
  • Conduct quarterly reporting on brand health metrics.
Requirements
  • Proven experience in brand management or marketing, with a minimum of 3 years in a similar role.
  • Fluency in either French or Portuguese is required.
  • Experience in managing above-the-line marketing channels, including TV, outdoor, radio, and brand display.
  • Creative copywriting skills and effective campaign briefing.
  • Proven project management experience, with the ability to deliver on challenging timelines.
  • Analytical thinker with strong written and verbal communication skills.
  • Commercial and ROI-driven mindset, with an entrepreneurial and out-of-the-box approach.
  • Team player with a can-do attitude.
Desirable Skills
  • Experience working on tier 1 brands across prominent advertising industries.
  • Experience in sports betting and/or gaming.
  • Passion for football and sports.
  • Proficiency in both Portuguese and/or French.