Strategic Planning Lead for Global Gaming Client

3 weeks ago

London, Greater London, United Kingdom mSix & Partners Full time

About mSix&Partners

mSix&Partners is a leading full-service creative and media agency, renowned for its innovative approach to connecting talent and technology to drive growth for brands. As part of the WPP network, we leverage cutting-edge AI and data-driven insights to deliver exceptional results for our clients.

Our Vision for EA

We are proud to partner with Electronic Arts (EA), a global leader in interactive entertainment. Our mission is to elevate the impact of media investment on EA's business, leveraging data science and analytics to demonstrate our increasing influence. We strive to evangelize this impact across all levels of EA's organization, showcasing the opportunities it presents.

The Role: Strategic Planning Lead

As a Strategic Planning Lead, you will play a pivotal role in shaping and executing our media strategy for EA. You will be responsible for:

  • Leading cross-functional teams to develop comprehensive media plans that align with EA's business objectives.
  • Conducting in-depth market research and competitive analysis to identify trends and opportunities.
  • Developing innovative campaign concepts and strategies that resonate with target audiences across multiple channels.
  • Collaborating closely with creative, production, and account teams to ensure seamless execution of campaigns.
  • Monitoring campaign performance and providing data-driven insights to optimize results.

Skills and Experience

We are seeking a highly motivated and experienced individual with:

  • Extensive experience in media planning and strategy development, particularly within the gaming industry.
  • A deep understanding of various media channels and their respective strengths and weaknesses.
  • Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
  • A passion for innovation and a desire to stay ahead of industry trends.

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