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Regional Marketing Strategist

2 months ago

StainesuponThames, Surrey, United Kingdom IFS Full time
Job Overview

We are seeking a highly skilled Field Marketing Specialist to join our team at IFS. This role is crucial to our ability to expand into new markets and drive business growth.

As a Field Marketing Specialist, you will be responsible for executing marketing plans at the regional level, leveraging marketing campaigns, messages, and assets developed by our corporate marketing team.

Key Responsibilities:

  • Develop and implement effective marketing strategies to attract new contacts and convert them to leads
  • Collaborate closely with regional sales leadership to prioritize marketing efforts with sales goals, optimizing the use of marketing campaigns, tools, and materials
  • Monitor and analyze the performance of marketing activities, provide regular reports, identify insights, and use those insights to optimize programs
  • Support and execute detailed event plans in your region, attend scheduled events and tradeshows, own lead capture onsite, and work with Business Development to ensure timely lead follow up
  • Develop and refine the annual event strategy for your region, analyzing past event performance and making recommendations for future events
  • Regularly communicate feedback from the field to Marketing leadership to drive campaign and messaging evolution

Requirements:

  • At least 3 years of direct experience providing regional or field marketing support, preferably with B2B technology companies
  • At least 2 years of experience supporting and partnering with sales to meet or exceed pipeline and revenue targets
  • At least 2 years of experience with tradeshow execution, including logistics, and promotion of the event
  • ROI and goal-driven
  • Comfort and confidence with making decisions quickly