Marketing & Promotions Manager
7 days ago
Job Summary
The Financial Times is seeking a highly skilled Commercial Strategy Lead to join our Price & Propositions team. As a key member of our team, you will be responsible for crafting a robust framework for B2C discount strategy, focusing on improving Lifetime Value.
About the Role
This is a critical position that requires a deep understanding of pricing and promotion theory, as well as experience in developing performance evaluation methodologies and toolkits. You will work closely with our acquisition and retention marketing teams to drive commercial performance and optimize our approach to discounting.
Key Responsibilities
- Develop Commercial Offer Playbooks: Own and evolve the commercial offer playbooks and discounting frameworks based on analytical insight to ensure effective deployment of price discounting to meet commercial objectives.
- Drive Performance Evaluation: Develop internal analytics capabilities to understand discount performance and opportunities across regions, customer segments, product types, etc.
- Optimize Discounting Approach: Drive and develop our performance evaluation methodology and toolkit to ensure continuous optimization of our approach to discounting in a competitive and changing market.
- Manage Cross-Functional Campaign Planning: Manage the internal cross-functional discount campaign planning process to ensure insight and strategic principles are incorporated into planning decisions.
- Provide Subject Matter Expertise: Act as an internal knowledge specialist and contact to provide subject matter expertise where needed across commercial functions.
- Collaborate with Financial Business Partners: Collaborate with financial business partners to model proposals from the business, providing robust analysis to evaluate the financial impact and make a commercial recommendation.
- Streamline Reader Experience: Work collaboratively with marketing colleagues to ensure a streamlined experience throughout the reader lifecycle and career stage.
Requirements
- Commercial Excellence Experience: Strong commercial excellence experience developed in internal pricing/promotion/commercial strategy team or in strategy consultant role.
- Pricing and Promotion Theory: Proven knowledge and understanding of pricing and promotion theory with experience in practical application to drive commercial performance.
- Performance Evaluation Methodologies: Experience in developing performance evaluation methodologies and toolkits.
- Commercial Acumen and Interpersonal Skills: Strong commercial acumen, interpersonal skills with experience working with collaborators across commercial and financial functions.
- Modeling Ability: Excellent modeling ability proven by sophisticated Excel and Google Sheets skills (e.g., pivot tables, VBA macros, sophisticated formulas, etc.).
-
Marketing Growth Strategist
4 weeks ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every company through the development and alignment of its workforce. Our unique People Development Platform empowers global clients to enhance learning, connectivity, and performance in their teams—all from a single solution.Transforming...
-
Lead Growth Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every company through the development and alignment of its workforce. Our unique People Development Platform empowers global clients to enhance learning, connectivity, and performance—all in one integrated solution.Transforming the people...
-
Marketing Manager
2 weeks ago
London, Greater London, United Kingdom Culture Amp Full timeAbout Culture AmpCulture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. Our mission is to make a better world of work.Job OverviewWe are seeking a seasoned and energetic Marketing Manager to join our passionate and driven team. The ideal...
-
Senior Marketing Manager
2 months ago
London, Greater London, United Kingdom DR. MARTENS Full timeTHE GIGThis role, a key member of the newly formed Global AMP Collective, is responsible for helping to develop the strategies and plans for one of Dr. Martens' most important strategic brand priorities over the coming years – driving brand heat and energy through AMP. This person will lead the development of many of the key initiatives, from strategy to...
-
Senior Solutions Implementation Manager
4 weeks ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every company through the growth and alignment of its workforce. Our mission is to enhance work-life balance and productivity. We have developed a unique People Development Platform that empowers our global clientele to foster learning,...
-
Senior Solutions Implementation Manager
4 weeks ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every company through the development and alignment of its workforce. Our unique People Development Platform empowers global clients to enhance learning, connectivity, and performance—all within a single ecosystem.Transforming the people...
-
Senior Solutions Implementation Manager
4 weeks ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is an innovative and rapidly expanding organization dedicated to unlocking the potential of every business through the development and alignment of its workforce. Our unique People Development Platform empowers global clients to enhance learning, connectivity, and performance—all in one integrated solution.Transforming the people...
-
Implementation Solutions Manager
3 days ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a rapidly growing, award-winning company on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life work better. We've built a unique People Development Platform that helps our global customers drive learning, connectivity, and performance in their...
-
Implementation Solutions Manager
3 days ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a rapidly growing, award-winning company on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life work better. We've built a unique People Development Platform that helps our global customers drive learning, connectivity, and performance in their...
-
Enterprise Customer Experience Director
2 weeks ago
London, Greater London, United Kingdom Culture Amp Full timeAbout Culture AmpCulture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. With a comprehensive employee dataset and people science, Culture Amp helps innovative companies like Canva, On, Asana, Dolby, McDonalds, and Nasdaq create a better...
-
Outbound Sales Development Representative
1 week ago
London, Greater London, United Kingdom Culture Amp Full timeAbout Culture AmpCulture Amp is a leading employee experience platform that empowers companies to transform employee engagement, drive performance management, and develop high-performing teams. Our platform is powered by people science and the most comprehensive employee dataset in the world.Job SummaryWe are seeking an exceptional Outbound Sales Development...
-
Implementation Solutions Manager
7 days ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a rapidly growing, award-winning company on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life work better. We've built a unique People Development Platform that helps our global customers drive learning, connectivity, and performance in their...
-
Implementation Solutions Manager
6 days ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a rapidly growing, award-winning company on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life work better. We've built a unique People Development Platform that helps our global customers drive learning, connectivity, and performance in their...
-
Brand Promoter
1 week ago
London, Greater London, United Kingdom Acosta Sales & Marketing Full timeAbout the RoleWe are seeking a highly motivated and enthusiastic individual to join our team as a Brand Ambassador. As a Brand Ambassador, you will be responsible for promoting our clients' products and services to consumers in a retail environment.Key ResponsibilitiesProvide excellent customer service and engage with consumers to promote our clients'...
-
Brand Promoter
6 days ago
London, Greater London, United Kingdom Acosta Sales & Marketing Full timeAbout the RoleWe are seeking a highly motivated and enthusiastic individual to join our team as a Brand Ambassador. As a Brand Ambassador, you will be responsible for promoting our clients' products and services to consumers in a retail environment.Key ResponsibilitiesProvide excellent customer service and engage with consumers to promote our clients'...
-
Senior People Analytics Specialist
2 days ago
London, Greater London, United Kingdom Culture Amp Full timeAbout the RoleCulture Amp is seeking a highly skilled Senior People Scientist to join our team. As a Senior People Scientist, you will be responsible for working with customers to design and build people-centric feedback and performance management strategies.Key ResponsibilitiesCollaborate with customers to design and build people-centric feedback and...
-
Senior People Analytics Specialist
2 days ago
London, Greater London, United Kingdom Culture Amp Full timeAbout the RoleCulture Amp is seeking a highly skilled Senior People Scientist to join our team. As a Senior People Scientist, you will be responsible for working with customers to design and build people-centric feedback and performance management strategies.Key ResponsibilitiesCollaborate with customers to design and build people-centric feedback and...
-
Product Promoter
1 week ago
London, Greater London, United Kingdom Acosta Sales & Marketing Full timeJob SummaryWe are seeking a highly motivated and enthusiastic Brand Ambassador to join our team at Acosta Sales & Marketing. As a Brand Ambassador, you will be responsible for promoting our clients' products, sharing samples, and providing information to consumers.Key ResponsibilitiesRepresent our clients' brands in a professional and engaging mannerInteract...
-
Tech Support Manager
1 day ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a fast-growing, award-winning business on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life, work better.To do this, we've built a unique Employee Development Platform that helps our global customers drive learning, connectivity and performance...
-
Tech Support Manager
1 day ago
London, Greater London, United Kingdom Learn Amp Full timeAbout Learn AmpLearn Amp is a fast-growing, award-winning business on a mission to unlock each organisation's potential through the development and alignment of its people. In short, we're making work-life, work better.To do this, we've built a unique Employee Development Platform that helps our global customers drive learning, connectivity and performance...